Making the Most of LinkedIn - March 2015

Presented by

Kristin Sundin Brandt

Sundin Associates

Making the mostof LinkedIn

Making the Most of LinkedIn

expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats

100 million in the United States

2nd most popular social network

40% check LinkedIn daily

Founded in 2002

Making the Most of LinkedIn

Making the Most of LinkedIn

Making the Most of LinkedIn

Experience

Education

Certifications

Summary

Interests

Making the Most of LinkedIn

Making the Most of LinkedIn

Making the Most of LinkedIn

Making the Most of LinkedIn

42,016 Realtor

or Real Estate

17,135Contractor,

Builder, Real Estate Developer

718,305Business Owners

Making the Most of LinkedIn

Making the Most of LinkedIn

Making the Most of LinkedIn

455,941 LinkedIn Members

Making the Most of LinkedIn

10 Tips to Help you Maximize your LinkedIn Profile. - sales.linkedin.com

Sales reps that rapidlyresponded to trigger events via social media saw a 9.5% increase in annual revenue.

Making the Most of LinkedIn

Making the Most of LinkedIn

11% more likely yourprofile will be viewed

Making the Most of LinkedIn

Making the Most of LinkedIn

Making the Most of LinkedIn

Making the Most of LinkedIn

HeadlineHeadlineHeadlineHeadline

TitleTitleTitleTitle

Making the Most of LinkedIn

Making the Most of LinkedIn

www.linkedin.com/in/homeloansbyherbziev

Making the Most of LinkedIn

I am a mortgage banker who is passionate about building relationships with clients, realtors and financial professionals to help people buy their dream homes.

I have earned a reputation with customers and real estate professionals as a mortgage banker offering exceptional customer service by offering helpful advice to all individuals involved in our real estate transactions and communicating with everyone throughout the loan process.

The relationships I develop go beyond just the next transaction and upholds my commitment, to be recommended as the “lender you can trust” by every customer we serve and to be a well educated mortgage professionals that places great value on customer service and even greater value on building relationships with customers.

www.linkedin.com/in/homeloansbyherbziev

Making the Most of LinkedIn

https://www.linkedin.com/profile/view?id=12235034

Making the Most of LinkedIn

I help build small businesses all across the country obtain the financing they need to grow so that they can concentrate on running the business. I am deeply satisfied when I can be a part of the quality team that helps you take your business to the next level of success.

Integrity is key. I do what I say and follow through to the end. I engender the trust of my staff and clients, which is the foundation for relationship building.

At Conestoga Bank, our job is about more than just banking. It’s about helping businesses grow and helping business owners achieve their goals. One of the many ways we do this is by providing affordable commercial loans and exceptional customer service to guide our business clients through every step of the process.

Let's connect on LinkedIn, and find ways to work together!

https://www.linkedin.com/profile/view?id=12235034

Making the Most of LinkedIn

www.linkedin.com/in/kristinsb

www.linkedin.com/pub/roger-sundin/3/a81/229

Making the Most of LinkedIn

Making the Most of LinkedIn

Crisp, clear photo

Summary – What’s Your Story

Publicize

Headline vs Job Title

Review Regularly

Making the Most of LinkedIn

Making the Most of LinkedIn

Making the Most of LinkedIn

Making the Most of LinkedIn

Jobs

Groups

Education

Connections

Making the Most of LinkedIn

Making the Most of LinkedIn

Making the Most of LinkedIn

Ask

Answer

Engage

Sell, Solicit or Annoy

Making the Most of LinkedIn

Making the Most of LinkedIn

Making the Most of LinkedIn

www.linkedin.com/in/jillcastilla/en

“I’d like to add you to my

professional network.”

“I’d like to add you to my

professional network.”

“I’d like to add you to my

professional network.”

Making the Most of LinkedIn

Making the Most of LinkedIn

Got your linked in message. I prefer communicating through regular

e-mail. I'm sure you can educate me otherwise :)

Making the Most of LinkedIn

Request

Avoid the Generic

Accept

Making the Most of LinkedIn

www.linkedin.com/pub/mike-finlayson/6/a53/938

Making the Most of LinkedIn

www.linkedin.com/pub/mike-finlayson/6/a53/938

Making the Most of LinkedIn

www.linkedin.com/pub/mike-finlayson/6/a53/938

Making the Most of LinkedIn

Making the Most of LinkedIn

Making the Most of LinkedIn

Request

Reciprocate

Update

Recommend Subordinates

Overstate or Inflate

Edit

Making the Most of LinkedIn

20 posts per month can helpyou reach 60% of your

unique audience.

/blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy

6 out of every 10 LinkedIn users are interested in industry insights

Making the Most of LinkedIn

Articles & Links

Company News

Personal News

Financed Projects

Press Releases

Products*

Job Openings

Making the Most of LinkedIn

Ignores the rules

Too personal

Ask!

Making the Most of LinkedIn

Making the Most of LinkedIn

Making the Most of LinkedIn

Making the Most of LinkedIn

Thank You

Kristin Sundin BrandtPresident

LinkedIn.com/in/KristinSB kristin@sundininc.com 508.650.9668