Mapping Your Pinterest Strategy

HOW TO MAP YOUR PINTEREST STRATEGY

#viraltagwebinar

2

MAKE IT VISUAL

94%

better engagementstronger connections

WHAT IS YOUR BUSINESS

OBJECTIVE?

CUSTOMER ACQUISITION?

RETENTION?

BRAND GROWTH?

CHOOSE METRICS

Goal MetricAcquisition clicks + traffic

Brand shares + likesRetention followers

WHO IS YOUR TARGET AUDIENCE?

What are their interests?

What trends do they engage in?

Who do they follow?

How do they spend free time?

Who are their friends?

What are their goals?

anna@pinterestpro.com

6

Pinterest Pro Anna

anna@pinterestpro.com

7

Pinterest Categories

anna@pinterestpro.com

8

Travel

anna@pinterestpro.com

9

Beach Travel

anna@pinterestpro.com

10

Family Travel

anna@pinterestpro.com

11

Outdoors category

anna@pinterestpro.com

12

Categories – Housing Industry

anna@pinterestpro.com

13

Home Decor

anna@pinterestpro.com

14

English Country Décor

anna@pinterestpro.com

15

Architecture Category

anna@pinterestpro.com

16

Remodels and restorations

anna@pinterestpro.com

17

The Map

CONSISTENCY IS KEY

schedule pins & posts

bulk uploads

connect multiple accounts

manage success

19

Q&A#viraltagwebinar