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Platform to connect brands to market through
social media influencers
Traction Milestones
• 12/14 Team starts working on Musefind
• 2/15 Launch of Alpha product on Instagram, first paying customers
• 4/15 170,000+ Instagram Influencers acquired into
Musefind’s network
• 5/15 Grows to 15 paying brand customers, providing over 60+ sponsorship opportunities
• 6/15 Launch of Beta product
• 6/15 First seed investment from NYC investors
Market Opportunity - Size E-commerce 2014: $1.4 trillion
Worldwide social media advertising 2015: $24 billion
Customers
• Online stores [both own brand product or curated resellers] – Marketing is managed
by the owner
• Online stores [large retail companies w/ wholesale presence] – Marketing is managed by social media/marketer
• PR, Marketing, Digital Ad agencies
The Problem
Finding, contacting and ‘how to’ work with bloggers is a
long, painful process.
Current Solutions Substitutes include
• Hours Googling bloggers
• Paying $$$ for a marketing agency to do the
headhunting
• Endless email chains and failed pitches to bloggers
• Lack of tools to set up & manage campaigns
It's a huge waste of precious time and money.
Musefind: the solution HOW IT WORKS
Easy to use simple system that works.
We’ll show you the ins & outs through
our ‘brand personality’
questionnaire.
Set a comfortable budget. See real
results, work bigger & better in the
future.
Select the right bloggers who will be the best fit for
your brand*.
Get real tangible sales, brand
value. No fluff.
*Future development of Musefind will further curate & help pick the right bloggers via style smart algorithm
Musefind: Product Roadmap
Revenue Model
$-‐
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2015 2016 2017
Average Revenue Per Campaign
Average Revenue per Campaign
Average Revenue for Self-‐Serve Campaign Management (60 % of sales)
Average Revenue for Concierge Campaign Management (10 % of sales)
Average Revenue for Premium Analy@cs (30 % of sales)
Marketing & Growth Strategy
Team - Advisors
Andry Tanusdjaja Strategist, finance savvy, keen learner and hustler. Born capitalist at heart. CPA, CA with honors.
Jennifer Y. Li Tech startup entrepreneur. 5+ years in e-commerce & blogger experience. Hustler, Canadian Army Reserves Soldier, Bachelor Degree in Industrial Design. Designed for Lady Gaga & Michelle Phan.
Stephen Shen Senior developer in web, mobile applications, server side engineer. Loves complex algorithms and simplifying for practical applications.
Keith Ippel
Bonnie F. Wong
Nancy Chapman
Financials Total Revenue
-‐
5
10
15
20
25
30
35
40
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2015 2016 2017
Millions
Direct Compe<tors included: Reelio, Revfluence, Hashtag Paid, Brandbacker, Instabrand, Famebit, Fohrcard Indirect Compe<tors included: Marke@ng agencies, PR companies.
Competition
Appendix
3 Year Financials 2015 2016 2017 Revenues Self-‐Serve Campaign Management 2,466,000 18,804,201 62,458,270 Concierge Campaign Management 542,620 3,134,033 10,409,712 Premium Analy@cs Subscrip@on 1,233,000 9,402,100 31,229,135 Total Revenue 4,241,620 31,340,334 104,097,117 Growth Rate 639% 232% Cost of Goods Sold (Compensa<on for Influencers) Self-‐Serve Campaign Management (10 % Margin) 2,219,400 16,923,781 56,212,443 Concierge (25 % Margin) 406,965 2,350,525 7,807,284 Premium Analy@cs (90 % Margin) 123,300 940,210 3,122,913 Total Cost of Goods Sold 2,749,665 20,214,516 67,142,640 Opera<ng Expenses Salaries 200,000 750,000 2,187,500 Brand Acquisi@on Cost 1,244,444 1,866,667 3,966,667 Other Marke@ng Cost 5,000 25,000 50,000 Admin (Office Rental, Hos@ngs, Legal, etc) 10,000 50,000 70,000 Total Opera<ng Expenses 1,459,444 2,691,667 6,274,167 EBITDA 32,511 8,434,152 30,680,310 Growth Rate 25843% 264% Head Count 6 15 25 Life@me Value of Customer $35,000 $68,750 $107,143 Brand Acquisi@on Cost (incl. Marke@ng Cost) $77.78 $93.33 $116.67
Questions? Let’s connect at contact@musefind.com
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