News channels and Social Media

News channels and Social Media

Presented at the Youth Marketing Summit in Mumbai on 13th February 2014

Social Media

Social media in India

93 MillionFacebook users

55 MillionYoutube users

33 millionTwitter users

Key Numbers

126 million homesTV reach

329 millionPrint reach

93 Million Social Media Reach

India’s Daily Readership of Online News and Information Jumps

34 % in the Past Year

45 Million

Unique Visitors consumed News content online in India

Source : Comscore

News channels and Social

4 million fans- ABP News - ABP Majha - ABP Ananda

• News updates• Traffic to website• User engagement

http://www.facebook.com/abpnews , http://www.facebook.com/abpmajha, http://www.facebook.com/abpananda

- Live News Updates- User engagement- Contests

www.twitter.com/abpnewstv

• Official Channel Partner• Real time news videos

www.youtube.com/abpnewstv, www.youtube.com/abpmajhatv, www.youtube.com/abpanandatv

Case studies

Live Cam -Anna Hazare FastingThis activity was done with YouTube. This was live for 10 days through YouTube.

Missing in Uttarakhand

• A registration page was created on Google Docs

• It started trending on social media with people sharing and giving us positive reviews for our initiative.

8,000+ Responses

6,000+ People called over phone

1000+ Confirmed found

Missing in Uttarakhand uttarakhand.abpnews.in

• 2.5 Million Video ViewsPradhanmantri YT Show

#Pradhanmantri• Trended for more than 56 Hours over 25 Weeks• Total 1.2 Million post mentions

Newsroom Integration

6 PM Debates(Social and Website Comments)

• Polls

Newsroom on Social

Metrics - Number vs Engagement

L.RamakrishnanHead – Digital

www.abplive.in@rklaxman