PSM & NEW MEDIA

PSM &NEW MEDIAA VIEW ACROSS EBU MEMBERSHIP

Dr. Roberto Suárez CandelHead of the Media Intelligence Service (MIS)

Turin, September 21st 2014

@_robertosuarez #EBUresearch

PSM: BE WHERE YOUR AUDIENCE IS

EUROPE FACES A TRUST/GOVERNANCE CRISIS

IF SOCIETY CHANGES,

IF SOCIETY CHANGES, SO MUST PSM

MULTIPLICATION OF DEVICES

Installed connected devices (millions)

Source: IHS

By 2020 there will be around 2 bn connected devices across Europe, more than 8 connected devices per broadband household.

WHAT DO PEOPLE DO WITH THEIR CONNECTED DEVICES?

THE CONVERSATION PRISM

BRIAN SOLIS & JESS3conversationprism.com

9

HOW DO PUBLIC SERVICE MEDIA EVOLVE?

PSM: ON DEMAND SERVICES ROLL OUT

2001PSM: ON DEMAND SERVICES ROLL OUT

2009PSM: ON DEMAND SERVICES ROLL OUT

Before 2002

2002 - 2009 After 2010

2014PSM: ON DEMAND SERVICES ROLL OUT

PSM ON DEMAND: BUSINESS MODEL

Source: EBU MIS Member Survey 2014

• More than 9 out of 10 are free of charge

• More than 3 out of 4 do not carry advertising

Advertising

No

Yes

Access

Free

Mixed

Pay

PSM ON DEMAND: AVAILABILITY

• 7 days is the standard availability period for on-demand content

• There is a trend to extend availability, even to unlimited time

30

∞7

Source: EBU MIS Member Survey 2014

PSM: APPS ROLL OUT

PSM: APPS ROLL OUT 2008

PSM: APPS ROLL OUT 2009

PSM: APPS ROLL OUT 2010

PSM: APPS ROLL OUT 2011

PSM: APPS ROLL OUT 2012

PSM: APPS ROLL OUT 2013

PSM: APPS ROLL OUT 2014

Before 2010

2010 - 2011 After2012

NUMBER OF PSM APPS BY COUNTRY

> 10 apps 4 – 10 apps 1 – 3 apps

APPS TYPOLOGY

57 PSM organisations

with apps

Source: EBU MIS PSM Apps Analysis (2013)

48%related to one

programme/channel

30%not directly related to

programme/channel

23%related to multiple

programmes/channels

APP OFFER

2 apps out of 3

primarily offer

live viewing & catch up

Multiplication of dedicated content

• Gamification / play along

• Second Screen

• Youth apps

• Service apps(news, weather, language courses)

Source: EBU MIS Member Survey 2014

PSM: YOUTUBE LAUNCH

PSM: YOUTUBE LAUNCH 2005

PSM: YOUTUBE LAUNCH 2006

PSM: YOUTUBE LAUNCH 2007

PSM: YOUTUBE LAUNCH 2008

PSM: YOUTUBE LAUNCH 2009

PSM: YOUTUBE LAUNCH 2010

PSM: YOUTUBE LAUNCH 2011

PSM: YOUTUBE LAUNCH 2012

PSM: YOUTUBE LAUNCH 2013

PSM: YOUTUBE LAUNCH 2014

Before 2008

2008 - 2011 After 2011

YOUTUBE OFFER

93%offer short clips

58%offer full length

programs

49%offer original content

Source: EBU MIS Member Survey 2014

43 PSM organisations

with a YouTube

offer

39

THE NEXT FRONTIER: OTT (OVER THE TOP)

DIFFERENT OPINIONS

MEDIA CONSUMPTION TRENDS

MEDIA CONSUMPTION TRENDS

EVOLUTION OF LINEAR AND NON-LINEAR TV-VIEWING

MEDIA CONSUMPTION TRENDS

MEDIA CONSUMPTION TRENDS

Where do you listen to radio?

PSM: FRONTRUNNERS IN INNOVATION

among the early adopters of

Mar

ch

2014

first broadcaster to offer

May

2013

Fall

2014

to launch a hybrid car adaptor

JOINT MARKET INITIATIVES

Public and commercial broadcasters join forces

to offer common TV SVOD and radio platforms…

Netherlands – launch June 2014Belgium – launch December 2013

UK – launch March 2011 Belgium – launch April 2014

TVTV

radio

radio

… to counter third-party platforms such as and

PSM AND NEW PLAYERS: PLAY TOGETHER?The Wrong Mans

&&

Lilyhammer

Ripper Street – 3rd season

&

48

THANK YOU!

Dr. Roberto Suárez CandelHead of the Media Intelligence Service (MIS)

European Broadcasting Union

suarez.candel@ebu.ch

www.ebu.ch/mis