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Why use Twitter? (as Twitter isn’t just another content marketing tool!)
v Use for successful brand-building and engagement
v Enable direct conversations with customers and prospects
v Seek out new contacts relevant to your business
v Track your competitors’ activity v Follow industry news v ….and so much more!
The seven quick tricks to help you reach more people on Twitter
v Trick 1: Schedule your tweets to make sure you send each one three times
v Trick 2: ALWAYS include a picture
v Trick 3: Ask questions rather than just copying over headlines
v Trick 4: Include #hashtags
v Trick 5: @ people with your content – even if it’s old
v Trick 6: Use Openr
v Trick 7: Don’t use the full 140 characters
v Bonus tip! Don’t forget to measure your results!
Trick 1: Schedule your tweets to make sure you send each one
three times
v A former chief evangelist of Apple suggests every tweet featuring a link to your content should be sent out three times
v Schedule all those tweets in one go, to save yourself time and avoid having to constantly disrupt your workflow throughout the day
v Remember that 11am and 1pm to 3pm tend to be peak Twitter times.
Trick 2: ALWAYS include a picture
v Including a picture makes your tweet immediately more shareable and clickable.
v Tweets with pictures are 94% more likely to be retweeted v More retweets = more exposure = more clicks
Trick 3: Ask questions rather than just copying over headlines
v Don’t give everything away in the 140 characters. Give them a reason to click by framing the link as an answer to a question
Trick 4: Include #hashtags
## Twitter has facilitated the creation of countless micro-communities who find each other through hashtags ## Add a relevant hashtag to your tweet, and you’ve instantly boosted the chances that someone interested in that area will find your tweet ## Search on Twitter for a range of possible hashtags you could use, then see which are used most frequently in the search results
Trick 5: @ people with your content – even if it’s old
@@ If you’ve created some content that you think someone else on Twitter would find interesting, just @ them and tell them, with a link to it. You’ve got nothing to lose! @@ And if you’re not sure who to @ with your content, search for terms that are relevant such as #ITsecurity
@
Trick 6: Use Openr.co
v Openr is a new tool that lets you share your own or other people’s content, then adds in a small pop-up on the page you share, with some customisable action text and a link back to wherever you want it.
v Using Openr means you can still share other sites’
content while driving traffic back to your own.
v Always use the right tools!
Trick 7: Don’t use the full 140 characters
v Using every last available character of your 140 ration in a tweet is a retweet killer – leave enough space for retweeting to be easy and instant
Bonus tip!
v It’s really important to learn how different approaches impact your click-throughs.
v Make sure you measure everything using a link shortening service you can log in to and that stores your results, such as Goo.gl or Openr, mentioned above
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