Seven quick tricks to help your

content reach more people on Twitter

Why use Twitter? (as Twitter isn’t just another content marketing tool!)

v  Use for successful brand-building and engagement

v  Enable direct conversations with customers and prospects

v  Seek out new contacts relevant to your business

v  Track your competitors’ activity v  Follow industry news v  ….and so much more!

The seven quick tricks to help you reach more people on Twitter

v  Trick 1: Schedule your tweets to make sure you send each one three times

v  Trick 2: ALWAYS include a picture

v  Trick 3: Ask questions rather than just copying over headlines

v  Trick 4: Include #hashtags

v  Trick 5: @ people with your content – even if it’s old

v  Trick 6: Use Openr

v  Trick 7: Don’t use the full 140 characters

v  Bonus tip! Don’t forget to measure your results!

Trick 1: Schedule your tweets to make sure you send each one

three times

v  A former chief evangelist of Apple suggests every tweet featuring a link to your content should be sent out three times

v  Schedule all those tweets in one go, to save yourself time and avoid having to constantly disrupt your workflow throughout the day

v  Remember that 11am and 1pm to 3pm tend to be peak Twitter times.

Trick 2: ALWAYS include a picture

v  Including a picture makes your tweet immediately more shareable and clickable.

v  Tweets with pictures are 94% more likely to be retweeted v More retweets = more exposure = more clicks

Trick 3: Ask questions rather than just copying over headlines

v Don’t give everything away in the 140 characters. Give them a reason to click by framing the link as an answer to a question

Trick 4: Include #hashtags

## Twitter has facilitated the creation of countless micro-communities who find each other through hashtags ## Add a relevant hashtag to your tweet, and you’ve instantly boosted the chances that someone interested in that area will find your tweet ## Search on Twitter for a range of possible hashtags you could use, then see which are used most frequently in the search results

Trick 5: @ people with your content – even if it’s old

@@ If you’ve created some content that you think someone else on Twitter would find interesting, just @ them and tell them, with a link to it. You’ve got nothing to lose! @@ And if you’re not sure who to @ with your content, search for terms that are relevant such as #ITsecurity

@

Trick 6: Use Openr.co

v Openr is a new tool that lets you share your own or other people’s content, then adds in a small pop-up on the page you share, with some customisable action text and a link back to wherever you want it.

v  Using Openr means you can still share other sites’

content while driving traffic back to your own.

v  Always use the right tools!

Trick 7: Don’t use the full 140 characters

v Using every last available character of your 140 ration in a tweet is a retweet killer – leave enough space for retweeting to be easy and instant

Bonus tip!

v  It’s really important to learn how different approaches impact your click-throughs.

v  Make sure you measure everything using a link shortening service you can log in to and that stores your results, such as Goo.gl or Openr, mentioned above

Want to know more? Get in touch with us at Nutcracker Agency...

Email: Jenny.Knighting@nutcrackeragency.com

Twitter: @NutcrackerSM