Social Media Fundraising Strategies To Attract and Retain Donors

@sloane  

Social Media Fundraising Strategies … to attract and retain

donors IUP  Lilly  School  of  Philanthropy  

28th  Annual  Symposium  10/30/15  

Sloane  Davidson  |  Farsight  Media  |  @sloane  

@sloane  

Founder, Farsight Media Digital marketing for the greater good.

Based in Pittsburgh, PA

@sloane  

@sloane  

Let’s start with a show of hands…

@sloane  

@sloane  

What is the state of social media today?

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@sloane  

@sloane  

What matters most? Awareness, accessibility, listening, talent, raising money…

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@sloane  

How important is my website?

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@sloane  

How important is my email newsletter?

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@sloane  

What goals should my organization pursue?

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@sloane  

Who will be in charge of social media?

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@sloane  

How do I decide what tools to use?

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@sloane  

Where should we be investing our time, energy and resources?

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@sloane  

What metrics matter?

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@sloane  

How do I create or reinforce a collaborative working environment?

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@sloane  

What are examples of nonprofit social media case studies?

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@sloane  

Q&A

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@sloane  

Thank you. mail@sloanedavidson.com

@sloane