Social Media: The Final (?) Frontier of Library Outreach

Social Media

The Final(?) Frontier of Library Outreach

Sabrina A. Davis Job Talk December 4, 2013

Why social media Deciding which social media to use Big Three (arguably)

Facebook Twitter Pinterest

Policy Considerations

Overview

Social Media is the Number 1 activity on the web

93% of marketers use social media for business

25% of smartphone owners ages 18–44: can’t recall the last time their smartphone wasn’t next to them

YouTube reaches more U.S. adults aged 18–34 than any cable network

http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra?partner=rss

Why?

Who: Type of patron What: Which social media When: How frequently, times of day Why: For what purposes How: Device(s)

Survey Patrons

Over 1 billion users Content: Library events, new

displays, highlight collection items, relevant legal news, librarian publications, research tips

Format: Short text, pictures, infographics, questions

Frequency: Several times per week

Facebook

500+ million users

Content: Library events, new displays, highlight collection items, relevant legal news, librarian publications, research tips

Format: Short, informational text (140 characters), pictures, infographics, questions, hashtags, links

Frequency: At least several times per week; important x 4

Twitter

70+ million users

Content: Displays, collection items, events, study spaces, LibGuides, online legal research resources, studying for finals

Format: Pictures & infographics Frequency: At least several times

per week

Pinterest

Consistency & cohesion Meaningful & relevant content Encourage interaction Protecting confidentiality (FERPA) Copyright & fair use Professionalism Accuracy Quality control

Policy Considerations

Questions?

http://www.digitalbuzzblog.com/infographic-s

ocial-media-stats-2013/

http://www.fastcompany.com/3022301/work-smart/7-powerful-facebook-statistics-you-should-know-about

http://www.a2lc.com/blog/bid/63243/The-50-Best-Twitter-Accounts-to-Follow-for-Lawyers-and-Litigators

http://www.repository.law.indiana.edu/cgi/viewcontent.cgi?article=1804&context=facpub

http://www.silversparrowsm.com.au/2013/06/16/social-media-policy/

References

http://web.vanderbilt.edu/resources/social-me

dia-handbook/best-practices-social-media/

http://www.colorado.edu/social-media-cu/social-media-guidelines

http://www.k-state.edu/socialmedia/bestpractices.html

http://www.hamilton.edu/social/guidelines http://

www.lakeforest.edu/offices/communications/socialmedia/guidelines.php

References