Stephanie inge-harnessing-the-power-of-social-media-for-small-business

Harnessing

the Power of your

Social Media

PlatformsPresented by:

Stephanie Inge

Recommended platforms to grow

your business…

Social media marketing & why you

need to jump on the bandwagon!

Optimize your profiles across all

platforms

Relationship Marketing

Rookie Mistakes

Know your audience Pick your

platform

Over 90% of the 150 million people on Instagram are under the age of 35 ~BusinessBuilder.com

Pinterest users are over 70% female and 64% of users are under the age of 34. ~CircleStudio.com

65 % of users on Facebook are 35 or older. The average age is just over 40 with the largest group aged 45 to 54. ~Pingdom.com

Creating Effective Content

Educational,

Inspirational,

Entertaining, &

Informative

Online

How & Where to Find Your Content

Google Alerts (set alerts for your business, keywords, products, trends) -

www.google.com/alerts

Talkwalker Alerts (monitor the Internet for interesting new content about your

name, brand, competitors, events or any favorite topic) -

www.talkwalker.com/alerts

ScoopIt (discover, curate ,and publish great content) www.scoop.it

StumbleUpon (tell them your interest. They provide content) -

www.stumbleupon.com

Frequency &

Timing of Posts

Work Smarter

NOT Harder(Automate & Schedule)

Buffer (schedule posts to Twitter, Facebook, LinkedIn, Google+) -

www.buffer.com

Latergramme (schedule & manage Instagram posts) -

http://www.latergram.me/

Bitly (link shortener provides analytics) - www.bitly.com

Videos & Pictures

Getting Creative with Your Images

Getting Creative with Your Images

Pic Monkey (transform your photos with fast, easy

effects) -

www.picmonkey.com

Picasa (organize, edit, and share your photos) -

www.Picasa.google.com

Canva (enables anyone to become a designer) -

www.Canva.com

How do you increase your

followers?

Pictures Posts Participation Persistence

Claiming Your Business

(Virtual Real Estate)

Claiming Your Business

(Virtual Real Estate)

Yelp (reviews) - www.yelp.com

FourSquare - www.foursquare.com

Yahoo Local (submit you business) –

https://local.yahoo.com/

Google My Business - https://www.google.com/business/

NeighborsGo (connected to local newspaper) www.neighborsgo.com

Knowem (check more than 575 social networks for your name/business name) -

www.knowem.com

Increase & Measure

Brand Awareness

Klout (social media influence score) -

www.klout.com

PinAlerts (get alerts when people pin from your

website, or your competitor's) - http://pinalerts.com/

Social Mention (real-time search and analysis) -

www.socialmention.com

Stay Connected

https://www.facebook.com/stephanie.inge

www.Twitter.com/stephanieinge

https://plus.google.com/+StephanieInge/about

https://www.crunchbase.com/person/stephanie-inge

http://www.ebay.com/usr/stephintexas

https://foursquare.com/stephinge

https://www.pinterest.com/StephanieInge/

https://www.linkedin.com/in/stephanieinge

stephintexas@gmail.com

214-232-8046

Join Us!DFW Social Media Marketing Group

http://www.meetup.com/dfwsocialmediamarketing/