TBDI 2014: Why Photographs matter, and how to make photo pop!

Why Photographs Matter

And how to make yours POP

HELLOI'm Laurence.

@Lozula

Findingtheuniverse.com

fb.com/findingtheuniverse

The bit where I tell you what I'm going to tell you

Why pictures are important to bloggers and brands.

What makes a good picture?

How to apply this to your world!

Why Photographs Matter

Why pictures are important

A great photo:

Drives Engagement

Can't be unseen

Tells a story quickly

Stays with the viewer

What makes a great picture?

What makes a great picture?

Composition

Story

Emotion

How to make it happen

Your options for sharing great photography

1 – Use Stock Photography

2 – Hire Me

3 – Do it Yourself

Why you should do it yourself

1 - Stock photography is not unique

2 - Much as I love you, I am still going to cost you money

How to make it happen7 Steps To Awesome Photos

Step 1

Learn how to use your camera

Step 2

Learn the basics of photography

Step 3Think of the story. What do you want to tell

your audience with your image?

Step 4

Take the picture already.

Step 5. Post-processing. It's important.

Step 6

Optimise your images for the web:

Compress for size

Alt, title and image name for SEO

Watermark. Subtly.

Step 7

Optimise your platforms for images

- Meta Data for Facebook

- Twitter Cards

- Easy sharing options: Pin-it, Tweet, Like, etc

Summary of how to apply this

- Learn the basics of photography

- Learn the software

- Optimise for your site

- Optimise for social media

The bit where I tell you what I told you

Why pictures are important to bloggers and brands.

What makes a good picture?

How to apply this to your world!

QUESTIONS?

@Lozula

Findingtheuniverse.com

fb.com/findingtheuniverse