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How to leverage social media to build your brand + audience Simon Falvo - @1step2theleft TBDI: Rimini, October 11th, 2014
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social medialeverageHow to
to build
Simon Falvo - TBDI: Rimini, October 11th, 2014
your brand + audience
“Social media spark a revelation that we,
the people, have a voice, and through the
democratization of content and ideas we
can once again unite around commonpassions, inspire movements, and ignite
change.” - BRIAN SOLIS
Simon Falvo - TBDI: Rimini, October 11th, 2014
}
}}SOCIAL MEDIA
BRAND BUILDINGAWARENESS
REPUTATION
FIDELIZATION
and
01:
02:
03:
RELATIONSHIPS
Simon Falvo - TBDI: Rimini, October 11th, 2014
Your tips & tricks to applying makeup with a pro touch.
WhatSOCIALnotMEDIAare
Advertising Billboard me me me ...
Simon Falvo - TBDI: Rimini, October 11th, 2014
SOCIAL MEDIAWHAT
SHARING
ARE
INTERACTIONSCONVERSATIONS
RELATIONSHIPS
TRUSTLOYALTY
Simon Falvo - TBDI: Rimini, October 11th, 2014
CONTENTSame
on allPlatforms?
Simon Falvo - TBDI: Rimini, October 11th, 2014
BEST RESULTSrequire moreEffort
}
Simon Falvo - TBDI: Rimini, October 11th, 2014
SOCIALMEDIANot all
are made equal
Simon Falvo - TBDI: Rimini, October 11th, 2014
fromTake the best
each platformSimon Falvo - TBDI: Rimini, October 11th, 2014
SCHEDULING
HOOTSUITETWEETDECK
BUFFERSimon Falvo - TBDI: Rimini, October 11th, 2014
Brand >>> Page (no personal profile)
Overcrowded, Limited control on stream
Targeted advertising (page and/or posts) >>>Good results with limited investment >>> Greatanalytics
Mobile users steadily increasing butmobile/tablet app still not great
Simon Falvo - TBDI: Rimini, October 11th, 2014
Search engine
Easy categorization and tracking
Great for real-time conversations
Chats are a good way to boost followers
Images getting more and more important
Simon Falvo - TBDI: Rimini, October 11th, 2014
Good for SEO, although killing authorship reducedpotential and traffic
More sophisticated audience >>> Share your best content
Great search engine, some very active communities
Perfect to showcase photography and to shareknowledge
GOOGLE+
Simon Falvo - TBDI: Rimini, October 11th, 2014
Visual and easy
Integration with Facebook/blog
Use IFTT (If This Then That) to display Instagrampics on Twitter
Instagram >>> Strong communities
Pinterest >>> Call-to-action and Conversions
INSTAGRAM/PINTEREST
Simon Falvo - TBDI: Rimini, October 11th, 2014
There's no
formula or recipemagic
Simon Falvo - TBDI: Rimini, October 11th, 2014
EXPERIMENT
Analyze
Have funSimon Falvo - TBDI: Rimini, October 11th, 2014
SOCIALis a
Behaviour
MEDIA[
[
]
SOCIAL ] is a
Tool
Simon Falvo - TBDI: Rimini, October 11th, 2014
Thank You!simon.falvo@gmail.com
simon falvo | wild about travel
Simon Falvo - TBDI: Rimini, October 11th, 2014
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