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A short presentation for my weekly mini-webinars (The Hump Day Coffee Break). Learn more and sign up here: http://www.johnhaydon.com/subscribe/
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THREE EASY STEPS FOR
SIMPLE FACEBOOK AD
SPLIT-TESTS
Split-testing (aka A/B testing) helps determine thebest content elements (headlines, copy, images,etc) through randomized experiments.
THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS
You can test images, headlines, text and more...
THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS
Here's how to do it the easy way!
STEP 1:SPLIT TEST
IMAGES FIRST
THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS
First, select your ad objective
facebook.com/ads/create
THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS
You can split-test up to 6 images for free!(not available for Page posts)
THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS
Facebook automatically creates 6 ads to split-test
Each image you add will create a different ad in your ad set. You can monitor how your target audience responds each image.
THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS
Purchase your ads and monitor perfomance
STEP 2:SELECT
WINNINGADS
THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS
Click-through rate is the magic number
THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS
Pause ads that aren't winning
STEP 3:REFINE
WINNINGADS
THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS
Create a copy of the winning ad
THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS
Test another element with the new ad (PICK ONE)
THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS
Test headlines, copy OR call-to-action
THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS
QUESTIONS?
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