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For more information, contact Kelly Allen, Full Bloom Marketing. Kelly@fullbloommarketing.biz (206) 445-3659
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Yes, You CAN Use Pinterest to Build Your Business Kelly Allen, Full Bloom Marketing & NCWWeddings.com
Tuesday, October 21, 2014 • Pybus Market • 8:30 AMGWATA Social Media Club
If you want to live tweet: #gwatapinterest or #gwatasmc
+What is ?
Virtual Pin Board
Browse pinboards created by other people.
Organize and share things you find on the web.
Connects people through the things that interest them.
Have you ever ripped a page out of a magazine?
+Pinterest is Content
BRANDS
Etsy
Urban Outfitters
West Elm
Williams-Sonoma
Reykjavikcornerstore.com
Poketo.com
Brides.com
INTERESTS
Food & Drink
DIY & Crafts
Home Décor
Design
Hair & Beauty
Women’s Fashion
Holidays & Events
Kids
Art
Weddings
Travel
+Who is On Pinterest?
Time Spent:
Pinterest -- 15.8 minutes
You Tube – 16.4 minutes
Facebook – 12 minutes
Twitter – 3 minutes
Gender
Men
Women
17 & Under
18-24
25-34
35-44
45-54
55-64
05
101520253035
User Age
• 30% high income• 50% with children
+
Prime Pinning Times
8 AM 10 PM
+ Valued at $5 billion
Could easily overtake FB & Twitter for most users
They do NOT allow any contests or price promotions
Pinterest doesn’t suffer from “ad blindness” that Twitter, FB, and websites do – the ads looks like the rest of the content.
People don’t go to FB or Twitter looking for specific item, but they do go to Pinterest looking for products and inspiration.
+Pinterest is Discovery
Google is Search.
Pinterest is Discovery.
“Guided Search” on Pinterest has increased activity.
+For Your Business…
A Vision Board – for you and for your customers to know your goals.
Include price information and availability in caption.
Include a HYPERLINK to your website.
Think beyond pictures. Quotes, charts, infographics.
+
NEXT STEPS:
Article at Entrepreneur.com:
10 Commandments of Using Pinterest for Business
Infographic
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NEXT STEPS:
Article at Social Media Examiner.com:
“The New Pinterest Analytics Tool: How to use it For
Business”
+
Contact:
Kelly AllenFull Bloom MarketingKelly@fullbloommarketing.biz206.445.3659@fullbloommktg
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