Using Social Media to Effectively Build Your Brand

Kait LeDonneFounderLeDonne Branding + Marketing@kaitledonnewww.ledonnebm.com

THE BRIBE…

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Text BBJSocial to 66866

Our motto—Whole Foods, Whole People, Whole Planet — emphasizes that our

vision reaches beyond food retailing. In fact, our deepest purpose as an

organization is helping support the health, well-being, and healing of both people

— customers, Team Members, and business organizations in general — and the

planet.

Personality/Voice: Active, Outdoorsy and Healthy, Friendly, Enjoys sharing, Grounded,

Intentional, Thoughtful, Very Aware

Style: Casual, Simple, Bright, Fresh

What to do…

• Decide your brand’s purpose

• Decide your brand’s personality and style

In every single thing you think, write, post, or do, first think…

IF MY BRAND WERE A PERSON, HOW WOULD THEY BE SAYING WHAT I’M ABOUT TO SAY?

Before you so much as like, tweet, snap, or share, make your brand human.

Decide where your brand hangs out…

We will be closed on New Year’s Day. We apologize for any inconvenience and look forward to serving you for the rest of the year.

Before installing a brand strategy

After:

Final thoughts…

And the winners are…

Questions?

No more time? Email me at kait@ledonnebm.com

Be SURE to sign up by texting BBJSocial to 66866 to get a recap

of today’s talk and a bonus checklist of easy to follow tips that will

immediately improve your social platforms right now.