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The Future of DAM
Uri Kogan, Vice President of Product MarketingNeil Grant, Solution Architect
The Future of DAM
Subtitle, on background image.Lorem ipsum dolor.To see the future, look to the past
Configure, don’t customize
The promise of DAM for large organizations
Control Consolidate Cut costs Collaborate
Configure, don’t customize
The reality of DAM for large organizations
DAM 1Email marketing
Content marketing WCM
Social media
Video
Packaging
Traditional Media – TV, Publications, Ads, Coupons
.com
Intranet
Video Services
eCommerce, Retail Ops, Retail Marketing, Sales force
Archive
Contentmarketing
Packagingdesign
Agencycreative
Corporatecreative services
Retail marketingSales collateral
Photo & video studio
Vendor systems
DAM 2
DAM 3Agencies & their vendors
DAM 1Email marketing
Content marketing WCM
Social media
Video
Packaging
Traditional Media – TV, Publications, Ads, Coupons
.com
Intranet
Video Services
eCommerce, Retail Ops, Retail Marketing, Sales force
Archive
Contentmarketing
Packagingdesign
Agencycreative
Corporatecreative services
Retail marketingSales collateral
Photo & video studio
Vendor systems
DAM 2
DAM 3Agencies & their vendors
So what happened?
Channel proliferation
DAM isn’t about marketing anymore: customer experience is a team sport
Martech ecosystemexplosion
Your existing choices are limited
The future of DAM
See everything, migrate nothing
Cloud native, cloud powered
Native workflows & automation
Configure, don’t customize
API-first & open
Feature complete
Feature complete
Full content lifecycle
Solid foundations
Deployed your way
Any channel
Any source
Any asset
See everything, migrate nothing
Cloud native, cloud powered
Manual Artificial Intelligence
Outdoors, cloudy
San Francisco, Golden Gate Bridge, International Landmark, Monument
Camera, Selfie, Photography
People, Tourist, Travel, Vacations, CasualHappiness, Excitement, Bonding, Smiling, Togetherness, Laughing
Couple – Relationship
Casual Clothing, Explorer
Golden Gate Bridge,Selfie, Couple
Native workflows and automation
UPLOAD FROMANYWHERE
SET UP TAGGING ANDVALIDATION WORKFLOWS
KICK OFF CREATIVE REVIEWAND APPROVAL WORKFLOWS
DISTRIBUTE
AUTOMATE PERMISSIONS ACROSS THE LIFECYCLE
Customization
Out of the box experience Add permissions
Adjust workflows
Configure automation
Point at more content sources Configure AI tagging
Configure brand portals
Adjust data model for more BUs
Change workflows for evolving business process
Connect to Salesforce
Add data model
API-first & open
Distribution
Rendering & transcoding
Users & groups
Search
Manage data and documents
Workflows & tasks
Actions & automation
Batch upload
{ }
The future of DAM
See everything, migrate nothing
Cloud native, cloud powered
Native workflows & automation
Configure, don’t customize
API-first & open
Feature complete
Configure, don’t customize
One solution, all your needs
OUT OF THE BOX APPLICATION
Easy-to-use for Marketing and Business users
Ensures immediate adoption and rapid time to value
ENTERPRISE PLATFORM
Modern, modular platform with a comprehensive, micro-service API
and limitless scalability
Enables rapid deploymentand continuous innovation
UNIVERSALDATA FABRIC
Boundless data model and connectivity to manage all your
assets regardless of where they live
Find and reuse assets easily,without replatforming
nuxeo.com | @nuxeo
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