How To Tackle Your 2015 Football Promotions – Newspapers

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HOW TO TACKLE YOUR 2015 FOOTBALL PROMOTIONS

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Julie FoleyDirector of Affiliate Success

Second Street@julie_foley

Presenters

Matt ChaneyDirector of Affiliate Success

Second Street@mattchaney

Marty CarryVP Advertising Sales & Marketing

Arizona Daily Star@mcarry

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Second Street Platform

PROMOTIONS SUITE DATA SUITE

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secondstreetlab.com/football

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FOOTBALL PROMOTIONS

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70 DAYS7 HOURS30 MINUTES

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Managed Pick’em

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PRO FOOTBALL PICK’EM

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New Picks Page!

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Weekly Prizes

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Overall Grand Prize

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Survivor Game

$250

$100

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NFL Kickoff

Dates to Remember!

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Big GameDates to

Remember!

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Case StudyPro Football Pro ContestThe State Journal-Register | Springfield, IL

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The “Marty Carry Model”

Integrate print and online promotion

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Execution

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Social

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The “Marty Carry Model”

Integrate print and online promotion

Secure multiple sponsors

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Multiple Sponsors

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The “Marty Carry Model”

Integrate print and online promotion

Secure multiple sponsors

Give your sponsors VIP treatment

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The “Marty Carry Model”

Integrate print and online promotion

Secure multiple sponsors

Give your sponsors VIP treatment

Promote the contest heavily

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Promote Heavily

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The “Marty Carry Model”

Integrate print and online promotion

Secure multiple sponsors

Give your sponsors VIP treatment

Promote the contest heavily

Keep it fun for your readers, your sponsors, and your staff.

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Did we get buy in from the staff ?

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Make it FUN!

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$125,000 in revenue

Results Highest Revenue

Ever!

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Results

2014 Second Street Award Winner!

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SUBMISSIONCONTESTS

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Sponsored Contestnoun

A contest that runs on the media company’s site and features one or more paid advertisers.

\spɑnsɜrd ˈkɑntɛst\ University Definition

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Takeaways

Keep it simple

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Takeaways

Keep it simple

Engaging

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Takeaways

Keep it simple

Engaging

Grow email list

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SOCIAL CONTEST

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Social Contestnoun University Definition

A promotion that runs on social platforms as a way to increase engagement, reach, followers and leads.

\soh-shuh ˈkɑntɛst\

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Photo Hashtag Sweepstakes

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Case Study

#QSELFIESUMMERWERQ-FM | Baltimore, MD

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Traffic driver for clients

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Landing Page

500 Entries in 5 days!

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Case Study

#MYSOUNDERSKIRO Radio | Seattle, WA

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Takeaways

Engages a younger demographic

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Takeaways

Engages a younger demographic

Viral

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Takeaways

Engages a younger demographic

Viral

Traffic driver for clients

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BALLOTS

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An online promotion where your audience votes on their top picks from a variety of categories within a topic or theme.

Ballot noun University Definition\ˈbælət\

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Case StudyPrep Football Fans’ Choice AwardsThe Signal | Santa Clarita, CA

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Case StudyGeorgia Southern Fan’s Choice AwardsThe Signal | Santa Clarita, CA

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Turnkey Ballot

Turnkey Ballots

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Takeaways

Drives substantial revenue

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Takeaways

Drives substantial revenue

Digital ballot is easy to manage

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Takeaways

Drives substantial revenue

Digital ballot is easy to manage

Ballots are a data goldmine

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OFFERS

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Offersnoun

A discounted offer available for purchase and designed to incent the consumer to take an action desirable to the merchant.

\aw-fer, of-er\ University Definition

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Case StudyPizza CardThe News Tribune| Tacoma, WA

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$9,000 in revenue

Results 250 cards sold!

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Case StudyBurger CardLexington Herald-Leader | Lexington, KY

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$14,600 in revenue

Results

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Takeaways

Substantial revenue model

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Takeaways

Substantial revenue model

Valuable solution for local advertisers

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Takeaways

Substantial revenue model

Valuable solution for local advertisers

Drive foot traffic

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QUIZZES

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A quick, fun way to engage consumers on a topic or theme where they answer a series of questions to generate an unique outcome.

Quiz \kwɪz\ noun University Definition

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Social & Sharable

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Custom Quiz

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Weekly match-up trivia

vs.

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Turnkey Quizzes

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Turnkey Quizzes

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Turnkey Quizzes

Football Trivia Coming Soon!

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Takeaways

FUN

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Takeaways

FUN

Content for editorial team

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Takeaways

FUN

Content for editorial team

Incredibly social

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Takeaways

FUN

Content for editorial team

Incredibly social

Unique, custom solution for advertisers

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SALESBEST PRACTICES

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Its all about the CASH!

Excite your sales team

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Excite your sales team

Create Teams

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Sales materialsPRO

FOOTBALL

CONTEST

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Advertisers to target

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Presenting Sponsor Package

Presenting Sponsorship Package

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Supporting Sponsor Package

YOU SHOULD AIM FOR 20 SUPPORTING SPONSORS AND 1

PRESENTING SPONSOR

FOR A $110K REVENUE GOAL

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MARKETING BEST PRACTICES

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Leverage Allof YourAssets

Core Media Digital

SocialEmail Mobile

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Everything Has Value!

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Everything Has Value!

$ $

$

$$

$ $ $

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Leverage Core Media

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Leverage Talent & Writers

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Leverage Digital

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Leverage Digital Display Ads

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Leverage Email

Leverage Email

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Leverage Mobile

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Leverage Social

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Leverage Social - Twitter

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RESOURCES

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secondstreetlab.com/football

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Accessing Sales Kits

2

31

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secondstreetlab.com/webinars

Tuesday, July 14th

1 pm ETHS and College

Football Webinars

Thursday, July 23rd1 pm ET

Thursday, August 13th

1 pm ET

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Enter for a

Chance to Win!

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TAKEAWAYS

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HUGE REVENUE OPPORTUNITY

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INTEGRATE YOUR CORE PRODUCT

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TREAT YOUR SPONSOR LIKE A VIP

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LEVERAGE ALL YOUR ASSETS

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MAKE IT FUN

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Julie FoleyDirector of Affiliate Success

Second Street@julie_foley

Q&A

Matt ChaneyDirector of Affiliate Success

Second Street@mattchaney

Marty CarryVP Advertising Sales & Marketing

Arizona Daily Star@mcarry