Leveraging Marketing Data to Gain More Revenue

LEVERAGING MARKETING DATA TO GAIN MORE REVENUE

Frank McSwain Jr.

Director of Global Channel Sales 

Net-Results

@NetResults #SugarCon

Net-Results by the numbers…

+80 partners

+13,000 end users

83% Growth YoY

Net-Results: helping you crush it

New leads captured by Net-Results: real-time data sync with Sugar. New tasks automagically created for Sales.

Know exactly what your prospect wants before you even have a conversation.

Stop wasting time on tire kickers - let marketing build mindshare until your prospects are sales ready.

Real time lead alerts notify sales when timing changes for your leads….so you can strike while the iron is hot!

A new lead has been exploring your website and reviewing content

signaling an intent to purchase…

Stage 1

Learn about leads before you meet them

Get your free trial

Form submitted… anonymous visitor

now has an identify

Net-Results captures web activity of

anonymous visitor

Google AdWords drives traffic to website

Sugar integration

Stage 1

Sync with Sugar for actionable insights

Get your free trial

Stage 1

Alert sales of Marketing Qualified Leads

Reach out to prospect – they requested free trial

High

Contact prospect Not started

1

Stage 1

HELPING YOU CRUSH IT…

LEAD CREATED IN SUGAR (IN REAL TIME) THAT YOU WERE NOT PREVIOUSLY AWARE

TASK AUTOMATICALLY CREATED IN SUGAR

15 minutes before your call with your new lead… how do you prepare?

See what insights Net-Results has for you before your conversation…

Stage 2

Check out what your lead has been up to…

Stage 2

Gauge interest and purchase readiness

Stage 2

Determine the value of your lead

Stage 2

HELPING YOU CRUSH IT

IMPROVE SALES EFFECTIVENESS:

TAILOR YOUR SALES CALLS TO THE NEEDS OF EACH UNIQUE LEAD.

KNOW WHAT YOUR PROSPECT WANTS BEFORE YOUR CALL BEGINS.

YesBANT process completed. Put lead on the fast track and close the deal!

No Move to MQL in Sugar

“Give me a few months to get the budget.”

Is your lead ready to purchase?

Delivers relevant content

Sales alerted when lead is ready to purchase

Targeted nurture campaign triggered

Stage 3

Adjust lead score manually within Sugar

Stage 3

HELPING YOU CRUSH IT

FOCUS YOUR ENERGY ON LEADS READY TO BUY NOW

LET MARKETING DRIVE PURCHASE INTENT BY KEEPING YOUR SOLUTION “TOP OF MIND” FOR MQLS

MAP thinks prospect is ready to buy

Stage 4

HELPING YOU CRUSH IT

PROACTIVELY RE-ENGAGE WITH PROSPECT WHEN TIMING CHANGES FOR THEIR PURCHASE DECISION