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Leveraging Accountability Jeff Sobers, Product Marketing Manager Blackbaud, Inc. @JeffSobers

Leveraging Accountability for Revenue Growth

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Page 1: Leveraging Accountability for Revenue Growth

Leveraging Accountability

Jeff Sobers, Product Marketing Manager

Blackbaud, Inc.

@JeffSobers

Page 2: Leveraging Accountability for Revenue Growth

AGENDA

Why does accountability matter?

Understand, measure and improve

Nine ways to improve accountability

Page 3: Leveraging Accountability for Revenue Growth

Why does

ACCOUNTABILITY

matter?

Page 4: Leveraging Accountability for Revenue Growth

1. Fraud and fiscal mismanagement

2. Need growing faster than funding

3. Donors expect more than ever

ACCOUNTABILITY

MATTERS

Page 5: Leveraging Accountability for Revenue Growth

FRAUD 1

Page 6: Leveraging Accountability for Revenue Growth

LOSS OF MAJOR DONORS

Page 7: Leveraging Accountability for Revenue Growth

BOARD MEMBERS

FORCED TO RESIGN

Page 8: Leveraging Accountability for Revenue Growth

FORCED TO PAY DAMAGES

Page 9: Leveraging Accountability for Revenue Growth

DEMAND 2

OUTPACING

FUNDING

Page 10: Leveraging Accountability for Revenue Growth
Page 11: Leveraging Accountability for Revenue Growth

What do you expect to

happen to demand for your

services in 2013?

INCREASE SIGNIFICANTLY INCREASE SLIGHTLY STAY THE SAME DECREASE

Page 12: Leveraging Accountability for Revenue Growth

31%

42%

21%

5%

35% 36%

20%

10%

41% 36%

16%

7%

44% 41%

12%

4%

Significantly Increased

Slightly Increased

Stayed the Same

Decreased

DEMAND FOR SERVICES

2008 2009 2010 2011

Source: 2012 Nonprofit Finance Fund

Page 13: Leveraging Accountability for Revenue Growth

Do you expect to be able to

meet all of the demand for

your services in 2013?

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56% 51% 52% 50%

44% 49% 48% 50%

2009 2010 2011 2012

Were Nonprofits Able to Meet Demand for

Services?

Yes

No

Page 15: Leveraging Accountability for Revenue Growth

3

DONORS

DEMAND

TRANSPARANCY

Page 16: Leveraging Accountability for Revenue Growth

INFORMATION IS AVAILABLE

LIKE NEVER BEFORE

Page 17: Leveraging Accountability for Revenue Growth

WHERE DID THE MONEY GO?

Page 18: Leveraging Accountability for Revenue Growth

Do you think the nonprofit

sector is on the right track

or has seriously gotten off

in the wrong direction?

Page 19: Leveraging Accountability for Revenue Growth

30%

32%

38%

OVERALL

Right Track

Wrong Direction

Not Sure

Source: 2010 Harris Poll

Page 20: Leveraging Accountability for Revenue Growth

36% 38%

35% 33%

29%

21%

16% 19%

23%

34% 38% 37%

48%

43% 42%

33% 33%

42%

18 - 24 25 - 29 30 - 39 40 - 49 50 - 64 65+

BY AGE GROUP

Right Track Wrong Direction Not Sure

Page 21: Leveraging Accountability for Revenue Growth
Page 22: Leveraging Accountability for Revenue Growth

RECAP:

1. Fraud and fiscal mismanagement

2. Need growing faster than funding

3. Donors expect more than ever

Page 23: Leveraging Accountability for Revenue Growth

What’s a

nonprofit

to do?

Page 24: Leveraging Accountability for Revenue Growth

Understand,

measure,

and improve

Page 25: Leveraging Accountability for Revenue Growth

What is

ACCOUNTABILITY?

Page 26: Leveraging Accountability for Revenue Growth

WITHOUT

PUBLIC

TRUST

NONPROFITS

WOULDN’T

EXIST

Page 27: Leveraging Accountability for Revenue Growth

ACCOUNTABILITY

versus

STEWARDSHIP

Page 28: Leveraging Accountability for Revenue Growth

WHAT IS YOUR

ACCOUNTABILITY IQ?

Page 29: Leveraging Accountability for Revenue Growth

Does the organization hold

staff and board meetings

on ethics or take other

measures to foster a

culture of accountability

and transparency?

Page 30: Leveraging Accountability for Revenue Growth

Does the organization have

a code of ethics and

statement of values and

post it on your website?

Page 31: Leveraging Accountability for Revenue Growth

Does the organization

follow a conflict of interest

policy and post it on the

website?

Page 32: Leveraging Accountability for Revenue Growth

Does the organization have

board members with

financial expertise?

Page 33: Leveraging Accountability for Revenue Growth

Does the organization have

its financial statements

independently audited?

Page 34: Leveraging Accountability for Revenue Growth

Does the organization take

steps to remain current with

the law?

Page 35: Leveraging Accountability for Revenue Growth

Does the organization have

board members review

financial statements,

including the Form 990?

Page 36: Leveraging Accountability for Revenue Growth

Does the organization have

the CEO or CFO sign the

Form 990?

Page 37: Leveraging Accountability for Revenue Growth

Does the organization file

the Form 990

electronically?

Page 38: Leveraging Accountability for Revenue Growth

Does the organization post

the Form 990 on your

website?

Page 39: Leveraging Accountability for Revenue Growth

Does the organization post

the policies, financial

information, and

information on programs

results on the website?

Page 40: Leveraging Accountability for Revenue Growth

Does the organization have

a supported policy on

reporting suspected

misconduct

(a whistleblower policy)?

Page 41: Leveraging Accountability for Revenue Growth

SCORING

SCORE WHAT IT MEANS

12 Great, keep up the good work and pass along

your success stories and model policies for others

to learn

9 – 11 Good, but there’s room for improvement

6 – 8 You’ve indicated commitment to accountability,

but need to move beyond the basics

0 – 5 Time to get serious about accountability. Engage

your Board, staff and volunteers quickly to help

make the needed changes.

Page 42: Leveraging Accountability for Revenue Growth

Didn’t get the

score you

expected?

Page 43: Leveraging Accountability for Revenue Growth

9 WAYS TO

IMPROVE

ACCOUNTABILITY

Page 44: Leveraging Accountability for Revenue Growth

1 Create a culture of transparency

Page 45: Leveraging Accountability for Revenue Growth

2 Create a donor Bill of Rights

http://www.afpnet.org/files/ContentDocuments/Donor_Bill_of_Rights.pdf

Page 46: Leveraging Accountability for Revenue Growth

3 Adopt a conflict of interest policy

Page 47: Leveraging Accountability for Revenue Growth

4 Ensure the Board of

Directors can fulfill its

fiscal responsibility

Page 48: Leveraging Accountability for Revenue Growth

5 Conduct independent

financial reviews and audits

Page 49: Leveraging Accountability for Revenue Growth

6 Ensure the accuracy of the Form 990 and

make it public

Page 50: Leveraging Accountability for Revenue Growth

7

Be transparent

external stakeholders with

Page 51: Leveraging Accountability for Revenue Growth

8 Establish and

support a policy of

reporting suspected

misconduct

Page 52: Leveraging Accountability for Revenue Growth

9 Remain current

with the law

Page 53: Leveraging Accountability for Revenue Growth

REVIEW:

1. Create a culture of transparency

2. Create a Donor Bill of Rights

3. Adopt a conflict of interest policy

4. Ensure the Board can fulfill its fiscal

responsibility

5. Conduct independent audits

6. Ensure the 990 is accurate and public

7. Be transparent with stakeholders

8. Establish a whistleblower policy

9. Remain current with the law

Page 54: Leveraging Accountability for Revenue Growth

What

QUESTIONS

do you have?

Twitter: @JeffSobers

http://www.slideshare.net/jsobers1