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Lisa Colton's presentation to Indianapolis Rabbis via webinar.
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The Foundations of
Social Media For Rabbis
Presented by Lisa Colton,
Founder & President
Darim Online
Lisa@darimonline.org
434.977.1170
#1 THIS IS AN ATTENTION ECONOMY
Relationships
In an attention economy,
relationships are paramount!
How do we build, sustain and
use relationships to achieve our
goals?
Be conversational!
#2:
ADD
VALUE
Value = Social Capital
• Value of the connections for increasing productivity, spreading information, and locating desired resources.
• Newsworthy, unique, timely, controversial, immediately useful and/or funny.
• 1:12 or even 1:20 ratio of self:value
Listening is
Paramount
#3: BE REAL
Develop Your Voice
Accessibility
http://www.formspring.me/rabbiblake
Be a Real Person!
Rabbi Larry Bach, Temple Mount Sinai, El Paso, TX
#4 INVEST IN, DEVELOP & LEVERAGE NETWORKS
Unaffiliated but strongly
connected. Prospects!
Affiliated, but not well
connected to the
community as a whole.
At risk for dropping
dropping out at key moments,
& good focus for engagement.
These are your
80/20 people:
Mavens and
Connectors
More effective at
Expanding our
Reach than the
“institution”.
Circle represents
current “community”,
the tight(er) inner
network.
In general, the thicker the interior network,
the stronger the community.
Use Networks With Purpose
Temple Israel, Memphis Facebook Page
Ask Questions:
Be a Platform
For Conversation
Temple Beth Abraham, Tarrytown, NY
Tagging people is a way to invite
them into the conversation
UserGenerated
Content
#5: Shifts in Power
Real Life Example
Of Power Shift
Prepare for Constant Change: Anticipate The Market & Be Nimble
GROUNDSWELL’s P.O.S.T.
1.PEOPLE: Identify audience(s)
2.OBJECTIVES
– What are you goals and objectives
for this audience?
– What are your audience’s goals?
3.What is the STRATEGY to reach these
goals?
4.Determine the specifics of the
TECHNOLOGIES you’ll use. Implement,
measure, refine!
IT’S NOT ABOUT TECHNOLOGY
John Fitch’s Steam Engine
John Fitch’s Steam Engine
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