The Foundations of

Social Media For Rabbis

Presented by Lisa Colton,

Founder & President

Darim Online

Lisa@darimonline.org

434.977.1170

#1 THIS IS AN ATTENTION ECONOMY

Relationships

In an attention economy,

relationships are paramount!

How do we build, sustain and

use relationships to achieve our

goals?

Be conversational!

#2:

ADD

VALUE

Value = Social Capital

• Value of the connections for increasing productivity, spreading information, and locating desired resources.

• Newsworthy, unique, timely, controversial, immediately useful and/or funny.

• 1:12 or even 1:20 ratio of self:value

Listening is

Paramount

#3: BE REAL

Develop Your Voice

Accessibility

http://www.formspring.me/rabbiblake

Be a Real Person!

Rabbi Larry Bach, Temple Mount Sinai, El Paso, TX

#4 INVEST IN, DEVELOP & LEVERAGE NETWORKS

Unaffiliated but strongly

connected. Prospects!

Affiliated, but not well

connected to the

community as a whole.

At risk for dropping

dropping out at key moments,

& good focus for engagement.

These are your

80/20 people:

Mavens and

Connectors

More effective at

Expanding our

Reach than the

“institution”.

Circle represents

current “community”,

the tight(er) inner

network.

In general, the thicker the interior network,

the stronger the community.

Use Networks With Purpose

Temple Israel, Memphis Facebook Page

Ask Questions:

Be a Platform

For Conversation

Temple Beth Abraham, Tarrytown, NY

Tagging people is a way to invite

them into the conversation

UserGenerated

Content

#5: Shifts in Power

Real Life Example

Of Power Shift

Prepare for Constant Change: Anticipate The Market & Be Nimble

GROUNDSWELL’s P.O.S.T.

1.PEOPLE: Identify audience(s)

2.OBJECTIVES

– What are you goals and objectives

for this audience?

– What are your audience’s goals?

3.What is the STRATEGY to reach these

goals?

4.Determine the specifics of the

TECHNOLOGIES you’ll use. Implement,

measure, refine!

IT’S NOT ABOUT TECHNOLOGY

John Fitch’s Steam Engine

John Fitch’s Steam Engine