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ELITE ATHLETESports Rehabilitation Gymnasium
Rachelle GilbertB.L.S. General StudiesSenior Project 2012
Introduction
Need for a sports therapy all purpose center
Distinguishing from competition
Customer retention
Statistics
U.S. Department of Health & Human Services Centers for Disease Control & Prevention National Center for Health Statistics 2007 Injury Chartbook
Sports leading cause of injury age 15-24 30.7%
Recreation centers leading location at 22.2% Schools 3rd at 16.8%
NC
AA
Inju
ry R
ate
s(e
xclu
din
g t
rack
& fi
eld
)
Types of Injury
ACUTE
Occur suddenly Brief Include
Fraction Contusion Sprain Abrasion Laceration
Complete Recovery
CHRONIC
Overuse & repetition Extended period Include:
Stress fracture Tendinitis Epiphysitis or
Apophysitis Partial Recovery
Why do injuries occur?
Improper training and technique
Lack of correct equipment support
No guidance
Overuse
Too much too soon
Ignoring Pain
Physical Rehabilitation CentersADVANTAGE-Professionals-Education-State-of-the-art equipment-Theraputical techniques-Supervision-Evaluations-Medicine
BOTH-Ambience-
-Small--Cost-
*Insurance**Long-term
cost*
DISADVANTAGE
Atmosphere-Location-
Hours-Assistance-
Specialization-
Fitness Centers
ADVANTAGEHours
LocationEquipmentAmenities
Group Classes
BOTHCommitment
Ambience
DISADVANTAGE
CostSupervision
Courts
Sports Rehabilitation Gymnasium“ELITE ATHLETE”
“ELITE ATHLETE”
MarketAthletes
College
Next level
High school
Demographics
Location
Market trends
“ELITE ATHLETE”
Current Market TrendsU.S. Health Club Distribution by State
1. California 2. New York 3. Texas 4. Florida 5. Pennsylvania 6. Ohio 7. Illinois 8. Massachusetts 9. Michigan 10. Alabama
“ELITE ATHLETE”Current Market
Trends Cont.2006 Quick Facts# of Health Clubs in the US: 29,069# of Health Club Members: 41.3 Million# of Non-Member Patrons: 23.6 Million# of Total Health Club Visitors: 64.9 Million
“ELITE ATHLETE”
Current Market Trends Cont.
“ELITE ATHLETE”
Location
College Town
Public Transportation
Walking Distance
“ELITE ATHLETE”Advertising, Promotion, &
Distribution
Social MediaBillboards, Brochures, PostersRadioBooth setupTelevisionConcertsWord of mouth
DistributionHospitalsCampusesMallsSporting goods storesSports barsHealth food storesCampsTournaments & combines
T stops
“ELITE ATHLETE”Advertising, Promotion, &
Distribution Cont.Booth
College FestConcertsMallsFairsTournaments
PromoSell productsFree handoutsCoupons
“ELITE ATHLETE”Partnering with
schools & hospitals
Proper care & treatment
Reduced rates
Off-season training
Sport specific workouts
Team workouts
Track workouts
Nike iPhone AppHow it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
Nike iPhone AppHow it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
Nike iPhone AppHow it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
Nike iPhone AppHow it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
Nike iPhone AppHow it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
Nike iPhone AppHow it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
Nike iPhone AppHow it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
Nike iPhone AppHow it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
Nike iPhone AppHow it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
Nike iPhone AppHow it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
Nike iPhone AppHow it works
1. Workout
2. Drills
3. Music
4. Audio Guide
5. Results
Forbes Top College Sports Towns
1. Ann Arbor, MI2. Palo Alto, CA3. Madison, WI4. State College, PA5. Lexington, KY6. Fayetteville, AR7. Chapel Hill, N.C.8. Columbia, MO9. Charlottesville,
VA10.Bloomington, IN
Based onDirector's Cup for athletic performanceCultureStart-up rateGood schoolsAffordable housing & low crime
“ELITE ATHLETE”
Services/ProductsPersonal trainingClasses: yoga, pilates, cardio, conditioning, boxing, etc.Gym membershipTournamentsCampsStore
Physical rehabilitationSport specific
treatment, hydrotherapy, electrotherapy, heat treatment, etc.
CounselingEducational resources
ResourcesCustomer Education
Detailed instructions
Muscle usage
Video examples
iPhone App
“ELITE ATHLETE”
Customer RetentionContinuity of care
Public Transportation
Walking Distance
Citations
http://www.nike.com/nikewomen/features/howitworks?locale=en_US
http://www.youtube.com/watch?v=ll2ov6yKvK8&feature=BFa&list=PL85D9EC187606A8F7
http://www.algra.com/ http://www.sportsinjuryclinic.net/ http://www.downersgrovephysicalth
erapy.com/2011/01/31/whats-the-difference-between-acute-and-chronic-injuries/
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1941297/
http://www.nata.org/ http://www.ibisworld.com/industry/d
efault.aspx?indid=1655 http://www.activenetworkrewards.co
m/AssetFactory.aspx?did=32
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