How to Engage your Community & the Crowd

CROUDSOURCING VS COMMUNITY-SOURCING

Amy Sample WardMembership Directoramy@nten.org415-446-9195

NTEN:

Membership organization of NP professionals who put technology to use for their causes

Annual Conference. April 3-5. SF

Amy: Rock Star www.Amysampleward.com

Jeanette RussellDirector of Outreachjnet@salsalab.com 406-880-jnet

Salsa Labs:• Integrated online organizing

and fundraising platform• 2,000 organizations• 30K Salsa users • 50 million members• $100s of millions raised

Me:• 18 years nonprofit experience

Salsa Platform Capabilities

CRM

Email

Fundraising & eCommerce

Website Forms

Events

Reporting Advocacy

3rd Party Plugins

Social Media

AGENDA

Definitions What is it good for? Turn goals into action Case studies Getting started Discussion

DEFINITIONS

WHAT IS IT GOOD FOR?

COMMUNITY ENGAGEMENT

Flickr: cambodia4kidsorg

CROWDSOURCING

Flickr: James Cridland & billypalooza

VALUE ADD

Flickr: Hamed Saber & jimmcclarty

COMMUNITY VS CROWD

Flickr: acme

COMMUNITY & CROWD

Flickr: mrsmaxspix

ELEMENTS OF ENGAGEMENT

TIME

Flickr: joelanman

ACTION

Flickr: juniorvelo

PEOPLE

Flickr: rileyroxx

TURN GOALS INTO ACTION

STRATEGY

Flickr: hikingartist

GOALS

DESIGNING FOR THE COMMUNITY

Flickr: winton

DESIGNING FOR THE CROWD

Flickr: mckaysavage

CASE STUDIES

GETTING STARTED

GET STARTED TODAY

Who’s your community? What’s your timeline? What is your staff/organizational

capacity for supporting engagement? What influence can the community or

crowd make in your work?

DISCUSSION

DISCUSSION

What are your current goals and projects that you want to engage the community or crowd with?

Are you looking to run a contest? Have you run a campaign or contest

that you’d like to share?

THANKSAmySampleWard.orgNTEN.org | SocialBySocial.comTwitter: @AmyRSWard Email: amy@amysampleward.org

Jeanette RussellDirector of Outreachjnet@salsalab.com 406-880-jnet