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Welcome to "You Don't Need a MBA to
Market Your Library"!
Marketing Your Library
Arlene Brown, Elementary School Librarian Rachel Hopkins, High School Librarian
Salem, New Hampshire
Workshop Website - http://goo.gl/a9cfS OR http://shs.sau57.libguides.com/marketyourlibrary
Our wish...
Participate - http://todaysmeet.com/libmarketing
Library Journal Movers
& Shakers 2013
Guideline VII: Outreach
The school library program is guided by an
advocacy plan that builds support from
decision makers who affect the quality of the
of the school library program (p 41).
Building the Learning Environment
Teaching for Learning
Literacy and Reading
Information and Knowledge
Advocacy and Leadership
Program Management and
Administration
Process
What are your users
needs and wants?
Market Research
Goals
Take five
- jot down some thoughts on your users
- develop a measurable goal
SWOT
Take
five
• Product
• Place
• Price
4
Promotion
Ned Potter, Academic Liaison Librarian
"Marketing Libraries is like
Marketing Mayonnaise"
4P's - Promotion
.
Timeline
Plan of Action / Timeline
Evaluation
There is no top. There are always further heights to reach ~ Jascha Heifet
Evaluation
Standards
Photo Credits
Shy Tomatoes - http://www.flickr.com/photos/53921113@N02/5453214580/
Building blocks - http://www.flickr.com/photos/librarygirlcc/8335273059/in/set-72157632405234161
Dandelion Wish - http://www.flickr.com/photos/librarygirlcc/8336324084/in/set-72157632405234161
Mayonnaise - http://www.flickr.com/photos/elanaspantry/4258161206/
Spine Stamp - http://www.flickr.com/photos/sukisuki/218039430/in/pool-librariesandlibrarians/
Library Juggler - http://www.flickr.com/photos/librarygirlcc/8335258737/in/set-72157632405234161
Young Readers - http://www.flickr.com/photos/librarygirlcc/8470125140/in/set-72157632405234161
Goal Line/Snow - http://www.flickr.com/photos/birddogger/4930697767/in/photostream/
Alarm Clock - http://www.flickr.com/photos/27369469@N08/2661018158/
Antique Clock - http://www.flickr.com/photos/cncphotos/3828163139/
Letter P - http://www.flickr.com/photos/chrisinplymouth/3622271614/in/set-72157621876105176/
Turnips - http://www.flickr.com/photos/librarygirlcc/8336324812/in/set-72157632405234161
Apple Timeline - http://www.flickr.com/photos/szb78/3349572686/
There is no Top - http://www.flickr.com/photos/profete/4867937843/in/set-72157621721051963/
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