25 Tools and Tips: Essential digital tactics for Public Information Officers

25Delaina  Biernstein

25  Tools  and  TipsEssential  digital  tactics  for  PIOs

@delainanicolePublic  Relations  Specialist

Alexandria  City  Public  SchoolsSeptember  18,  2013

This  presentation  can  be  found  online  at:

www.delainadesign.com/25tools

Delaina’s  1st  Rule  of  the  Web

It’s  up  to  YOU  to  learn  the  tools  by  doing,  not  by  watching.

1*Google  Alertswww.google.com/alerts

INFORMATION  &  MONITORING

2Social  Mentionwww.socialmention.com

INFORMATION  &  MONITORING

3*RSS  Reader(AOL  Reader,  Feedly,  Digg,  TheOldReader,  etc.)

INFORMATION  &  MONITORING

4 SOCIAL  MEDIA

HootSuitewww.hootsuite.com

5Tweetdeckwww.tweetdeck.com

SOCIAL  MEDIA

6*Twitter  Liststwitter.com/[YourTwitterName]/lists

SOCIAL  MEDIA

7Social  Browww.socialbro.com

ANALYTICS

8Facebook  Insightswww.facebook.com/[yourpagename]?sk=page_insights

ANALYTICS

9Bufferwww.bufferapp.com

SOCIAL  MEDIA

10If  This  Then  That  (ifttt)www.ifttt.com

AUTOMATION

+63  others

11Zapierwww.zapier.com

AUTOMATION

+232  others

12ANALYTICS

SumAllwww.sumall.com

+21  others

13ANALYTICS

*Clicky  Analyticswww.getclicky.com

14Wufoowww.wufoo.com

FORMS  &  DOCUMENTS

15Infogr.amwww.infogr.am

FORMS  &  DOCUMENTS

Experiment  and  explore.

TIP  #10

SocialBrite.orgSocialMediaExaminer.com

SocialTimes.comSocialMediaToday.com

You  don’t  have  to  be  a  pinner.

TIP  #9

Good  tools  don’t  make  up  for  poor  content.

TIP  #8

There  are  no  experts.

TIP  #7

It’s  OK  to  have  a  personality.

TIP  #6

Be  patient.

TIP  #5

Be  social.

TIP  #4

Be  social...  in  your  own  life,  too.

TIP  #3

...but  keep  them  separate.

TIP  #2

Be  social...  every  day.

TIP  #1

Questions?

Delaina  Biernstein@delainanicoledelaina.biernstein@acps.k12.va.us