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part 5 of two day workshop
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Social Media & Library Marketing
Helene BlowersDigital Strategy DirectorDigital Strategy DirectorColumbus Metropolitan LibraryColumbus Metropolitan Library
www.LibraryBytes.comhttp://www.flickr.com/photos/tehtopo/123001806/
(part 5)
23 Things & beyond
2.0 Innovation: Passions to Practices
http://www.flickr.com/photos/y-a-n/29789408/
YPRL Tour
Exploring the Shift
2.0 road show – it’s about
Moving from 1.0 to 2.0
Social media & Library marketing
The Library Brand …
The Library Brand …
CC Cindi Trainor http://www.flickr.com/photos/trucolorsfly/352573802/
The Library Brand …
CC http://www.flickr.com/photos/beija-flor/237319319
Old Paradigm:
Control
the
LOOK & FEELof the
Brand
From mass marketing to niche marketing
1957 – 45% audience 2007 - 4% of audience
Consumer to Multisumer
New Paradigm:
Influence
the
CHARACTER& PORTABILITYof the
Brand
www.showusthecow.com
http://mail.google.com/mail/help/gmail_video.html
CC http://www.flickr.com/photos/jakecaptive/71298126/
“Markets are Conversations”
VIRTUAL
USERS
- Patricia Martin
55% of online teens use social networks
48% of teens visit social networking websites daily
91% of all social networking teens say they use the sites to stay in touch with friends they see frequently, while 82% use the sites to stay in touch with friends they rarely see in person. 72% of all social networking teens use the sites to make plans with friends;
49% use the sites to make new friends.
Pew Internet & American Life Project: Social Networking Websites and Teens: An Overview - Jan 2007
CC http://www.flickr.com/photos/22749172@N03/2336097581/
http://www.flickr.com/photos/toddography/12034661/
Brands are built on what PEOPLE are saying about you, NOT what you’re saying about yourself. - Guy Kawasaki
CC http://www.flickr.com/photos/stephenr/1683318514/
http://www.acpl.lib.in.us/
http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/
http://www.hclib.org/pub/bookspace/hpphotos.cfm
http://www.flickr.com/photos/hennepincountylibrary/888211903/
http://teens.columbuslibrary.org
Gail Borden Public Library http://www.elgin.lib.il.us/storypalooza.html
http://www.plcmc.org/fotofun/
Jessica, University City Library member since 2001
http://teens.denverlibrary.org/media/youtube.html
http://teens.denverlibrary.org/media/youtube.html
http://www.calcasieu.lib.la.us/Teentechfavs.htm
Un-marketing Exercise:
Un-marketing Exercise:
It is important to remember that "viral" is not about the brand ... it is actually about the users -- about me and you. If I forward a "viral" piece I will do so, because it says something to you about ME. It provides me with SOCIAL CURRENCY." - Gavin Heaton
http://www.flickr.com/photos/uhmyang/24574890/
8 Steps to Marketing 2.0
Learn about social media
1
8 Steps to Marketing 2.0
Participate & join the conversation
2
http://www.flickr.com/photos/annabelb/25488751/
8 Steps to Marketing 2.0
Develop a 2.0 marketing plan
3
http://www.flickr.com/photos/laughingsquid/463805061/
8 Steps to Marketing 2.0
Create social celebrations
4
http://www.flickr.com/photos/seraphimc/1340792910/
8 Steps to Marketing 2.0
Help your library brand & content travel
5
http://www.flickr.com/photos/araleya/2048088388/
8 Steps to Marketing 2.0
Play with multimedia
6
http://www.flickr.com/photos/komshiki/331788762/
8 Steps to Marketing 2.0
Learn as you go & track success
7
http://www.flickr.com/photos/44049217@N00/1491746420/
8 Steps to Marketing 2.0
8
http://www.flickr.com/photos/skycaptaintwo/583749159/
The best way to get customers to market
your brand is to allow them to promote you
(the library) by
marketing marketing themselvesthemselves
CC http://www.flickr.com/photos/trishabrunner/2246254598/
Always remember …
http://www.flickr.com/photos/room_onfire/403830495/
23 Things & beyond
2.0 Innovation: Passions to Practices
http://www.flickr.com/photos/y-a-n/29789408/
YPRL Tour
Exploring the Shift
2.0 road show – it’s about
Moving from 1.0 to 2.0
New media & Library marketing
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