5 Things That Really Matter in SEO

Paul O’Brien@seobrien

seobrien.com944-0007

5 Things To Learn1. URLs matter2. Content is King3. Links are the King’s gold 4. Social Marketing is SEO5. All Things Being Equal

URLs Matter

http://www.thinkgeek.com/homeoffice/kitchen/e9b5

1. Length2. Context3. Depth

Remember the LCDGoogle is taking a trip

Content is King1. Unique2. Relevant3. Viral

1. Unique2. Relevant3. LIKED

Don’t remember URVIt doesn’t make sense

Content is King Earl

Content is King; Links are Gold• Links from content• Use a tool like Raven to identify valuable

sites• NO: directories, services, buying

1. Create compelling content2. Consider partners3. Engage industry bloggers4. Embrace social media

How do you get links??

Link building is part of YOUR culture

http://bookpeopleblog.wordpress.com/2011/07/25/keep-austin-weird-you-will/

Tweeting is NOT a Channel1. Tweets & Retweets count2. Love Like3. Google+ matters

1. Enable social marketing2. Create compelling content3. Find influencers and leverage them

Social Marketing is SEO

Content should engage, entertain, and enlighten

All Things Being Equal…You will read opinions for and against every perspective in SEO

Don’t Assume Big Brands Do It Right

All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend- Mark McCormack

STOP and ask, All Things…• Does the URL matter?• Will Google favor me?• Is social a sign of demand?• Is what I’m doing ethical?

5 Things Part of YOUR DNA

Don’t Pay For It; Live it

1. URLs matter• Take a trip with LCD

2. Content that’s Unique, Relevant, and Liked• EARL (URL)

3. Links are gold; Earl’s Gold4. Social marketing is SEO5. Remember, “All Things Being Equal”

Stump me

Paul O’Brien@seobrien

seobrien.com944-0007