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Presentation given in Phoenix regarding the
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Emails have twice as many
conversions as search and social
media.
Average Order Value by device
shows a higher order rate by
mobile phones and tablets.
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Wanted to REDESIGN LOYALTY PROGRAM
Launched newly designed, PERSONALIZED MESSAGINGwith stronger call to action
55% INCREASE in GROSS REVENUE and 11% increase in unique clicks
Needed to grow skier’s BRANDLOYALTY
Created TRIGGERED EMAIL ALERTS that were personalized to skier’s lift runs and vertical feet skied
8% CLICK THROUGH RATE and 46% open rate
Needed to send PERSONALIZED & IMMEDIATE OFFERS
LEVERAGED HUNDREDS OF DATA SETS to drive real time, 1:1 messages
1 MILLION + EMAILS SENT per hour for Expedia incorporating no less than 150 DYNAMIC ELEMENTS
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