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Presented By: Marge Bieler, CEO 678-‐855-‐6879
7 Key Ways to Drive Revenue Using LinkedIn
“The one thing I know is that we don’t know what we don’t know” -Werner Erhard
AGENDA: • Creating SEO Profile • Getting Your Message Out Virtually • Advanced Searches and Saved Searches • Leveraging Your Connections • What Groups to Join & Companies to Follow • Messaging Effectively • Organizing Your Connections
7 Key Ways to Develop LI Profile to Drive Sales
Crea@ng Value and SEO Profile
Checklist ü Tag Line ü Key Words – SEO ü Updates ü Education ü URL’s ü Twitter ü Summary ü Applications ü References
“The answer my friend, is twittering in the wind.” – Bob Dylan
GeFng Your Message Out Virtually
Social Media Meet LinkedIn:
ü Post Twitter on LI ü Use Hashtags - #in or #li ü Leverage Newsfeeds ü Leverage Connections
ü Share in Groups ü Connect with Others
Advanced Search and Saved Search
ü Search on title/role ü Use Boolean Search ü Retrieve/Update Searches Weekly ü Export Connections
Advanced Searches and Saved Searches
ü Tip - “Identify who we know that knows who we want to know.™” – Business Development University
Leveraging Connec@ons
ü Tip – Share “Other’s” Updates
ü Updates - Filter on More ü Review Connection’s
Recommendations ü Leverage “2nd” Connections ü Export Connections ü Share Posts with Groups/
Others
What Groups to Join
ü Join 25-50 Groups ü Group Types – Select Carefully ü Consider Creating a Group ü Retrieve Updates Weekly ü Post in Groups 2 x a Week
Following Companies ü Research Company ü Leverage Shared Connections ü View Advanced Statistics ü Follow Companies ü Leverage Advanced Filters
Messaging Effec@vely – People Connec@ng ü People Connecting - “identify who we know that knows who we want to know.™” – Business Development University ü Client Relationship Connecting – use your client’s electronic rolodex and identify ideal introductions for yourself ü Group Connecting – be where your buyers want to be
ü Q&A Connecting – identify your buyers interests (Q&A on topics) ü Rapport Building – identify ways to build rapport before connecting
Messaging Effec@vely – Client Connec@ng A single rose can be my garden... a single friend, my world. ~Leo Buscaglia
ü People Connecting - “identify who we know that knows who we want to know.™” – Business Development University
ü Client Relationship Connecting – use
your client’s electronic rolodex and identify ideal introductions for yourself
ü Group Connecting – be where your
buyers want to be
ü Q&A Connecting – identify your buyers interests (Q&A on topics)
ü Rapport Building – identify ways to
build rapport before connecting
Example of a message being sent to a member of a group: “Thank you for attending yesterday’s podcast or webcast. We have a complementary white paper that goes along with that webcast I’d like to share with you. We also have a series of webcasts in the same area coming up. I’d like to have you join my network so I can share those with you as they become available.”
Messaging Effec@vely -‐ Groups
Messaging Effec@vely – Including URL’s A single rose can be my garden... a single friend, my world. ~Leo Buscaglia
ü People Connecting - “identify who we know that knows who we want to know.™” – Business Development University ü Client Relationship Connecting – use your client’s electronic rolodex and identify ideal introductions for yourself ü Group Connecting – be where your buyers want to be
ü Q&A Connecting – identify your buyers interests (Q&A on topics) ü Rapport Building – identify ways to build rapport before connecting
Q&A Example
Richard Angulo wrote: On Twitter in drop down menu under Name select Settings click Applications and then Remove. If no connections exists with Linkedin then I would check Linkedin Twitter settings again in drop down menu under Name select Settings click Manage Twitter Settings and check settings carefully. Question Details: -------------------- Twitter posting on LI. How do I change the Twitter Setting to stop posting to LI? I have LI setup to post on Twitter. I've checked my settings on LI and Twitter. I only see my setting on LI to post on Twitter. Cannot find any setting on Twitter where I've selected it to post on LI. Is this a bug?
ü Ask Questions ü Answer Questions ü Use Advanced Search ü Use Polls ü Vote on Best Answers
Organizing and Sharing Connec@ons
ü Share Profiles ü Introduce Connections
to Others ü Recommend Others ü Use Folders ü Proactively Review Your
Network
Call us at 678.855.6879 Join us online http://www.rareagent.com • Linked In:
• linkedin.com/in/margebieler • linkedin.com/in/rareagent • linkedin.com/groups/Social-Lead-Gen-Experts
• Twitter: twitter.com/rareagent • Facebook: facebook.com/RareAgent • About.me: about.me/margebieler
Marge Bieler, CEO 678-855-6879
Join RareAgent’s Conversa@ons