6 rules for innovation

carlosco@amazon.lu@caarlco

6 RULES FOR INNOVATION Carlos Conde – Chief Tech. Evangelism EMEA

« The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams. »

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– Jeff Bezos

PAY PER USE NO UP-FRONT COST

ON-DEMAND

INNOVATION IS HARD

« If I had asked people what they wanted, they would have said faster horses. »

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– Henri Ford

6 RULESFOR INNOVATION

FOCUS ON YOUR CUSTOMERS#1

WORK BACKWARDS FROM THE CUSTOMER

1. PRESS RELEASE2. FAQ3. USER MANUAL

EXPERIMENT FREQUENTLY#2

SEPARATE DECISION FROM EVALUATION

MEASURE, IMPROVE, AND ITERATE#3

11.6s !

Mean time between deployments (weekday)

1,079 !

Max number of deployments in a

single hour

10,000 !

Mean number of hosts

simultaneously receiving a deployment

30,000 !

Max number of hosts

simultaneously receiving a deployment

DEPLOYMENTS AT AMAZON.COM

DEPLOY TO PROD EVERY 20 MINUTES

ENVIRONMENT REQUIREMENTS: !

FLEXIBILITY +

FEEDBACK

MOVE FAST AND BE NIMBLE#4

SPEED OF ITERATION BEATS QUALITY OF ITERATION

2 PIZZA TEAMS

ANY GIVEN NIGHT, 300,000 PEOPLE ARE HOSTED1000s OF SERVERS, TBs OF STORAGE

We have a 5 person operations team.

AWS allows us to devote our resources and mindshare to the core business.

EMBRACE FAILURE#5

SUCCESS MAKE PEOPLE FEEL GOOD FAILURES MAKES PEOPLE BETTER

FAIL FAST FAIL LOW-COST

TO INCREASE INNOVATION LOWER THE COST OF FAILURE

FOCUS ON YOUR BUSINESS#6

« Civilisation advances by extending the number of operations we can do without thinking about them. »

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– Alfred North Whitehead

MAKE A TO-DON’T LIST

1. FOCUS ON YOUR CUSTOMERS 2. EXPERIMENT FREQUENTLY 3. MEASURE, IMPROVE AND ITERATE 4. MOVE FAST & BE NIMBLE 5. EMBRACE FAILURE 6. FOCUS ON YOUR BUSINESS

INNOVATION IS NOT A GOAL, IT’S AN ONGOING PROCESS

« We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: put the customer first, invent, and be patient. »

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– Jeff Bezos

carlosco@amazon.lu @caarlco