A Mobile Day in the Life - Admonsters OPS Mobile Keynote

David BerkowitzVP Emerging Media, 360i

@dberkowitzdberkowitz@360i.com

It’s my job to try a rangeof mobile devices, but I’ll stick with

mobile phones here

19461st mobile phone call

Via AT&T : “June 17, 1946: A driver inSt. Louis, Mo., pulled out a handset

from under his car’s dashboard, placed a phone call and made history.It was the first mobile telephone call.”

1970s-80s

car phone

Since 1946, we’ve gone throughfour eras of mobile telephony, starting

with the age of the car phone…

1980-1990s

cordless phone

1990s-2000s

cellphone

mid 2000s-today

smartphone

?So after car phones, cordless phones,

cellphones, and smartphones,what comes next?

megaphone

http://www.mgelectronics.com/productlisting.cfm?categoryid=10

MEGAphone

It’s the device that’s always a part ofyour life, knowing what you want

before you want it.

whythis

matters:

1. you’re living in the age of

the megaphone

2. this decade,BILLIONS of

consumers will have

MEGAphones

3. MEGAphonesplay a role in every of

our day

4. it’s time to a m p l i f yeverything

you do(starting… now)

INFOOVERLOAD

http:/bit.ly/admonstersdb

Wash down with a pint of Guinness

Do not operateheavy machinerywhile clicking

Links to all apps in this deckappear in the Appendix.

24 hoursin

The Age of theMEGAphone

2020www.360i.com Proprietary & Confidential

4am Day 2

It begins 4am the following day.I’m outside a restaurant with my friend

Sven Banana, some pie, and a funky t-shirt.

4am Day 1: Sleep Science

24 hours earlier, I’m fast asleep,listening to positive motivationalmessages from Sleep Science.

I’ve got my Nike+ FuelBandto keep track of all my physical activity

(and hoping there are no pointsdeducted for snoring)

6am: Lark

With my Lark wristband connectingvia bluetooth, it silently wakes meand coaches me for better sleep

habits. I can dream, right?

Here’s what one night’s sleeprecord looks like.

Here’s what one night’s sleeprecord looks like

after taking NyQuil.

7am: FitBit, FitFu

It’s time to work out, using FitFu.Accessing the accelerometer, it tracks

the repetitions of my crunches.

When it’s time to get dressed,I use Go Try It On to ask people

which shirt I should wear.

There’s a clear winner – outfit #1.And the comments are both

helpful and enthusiastic.

9amI need to run an errand before work, so I stop by

convenience store Duane Reade, paying with NFC (near field communication)

thanks to Google Wallet on the Galaxy Nexus.

10amI then get to work and prime creative

sparks with Draw Something.I think my picture’s okay, but I gotstumped by Sidra. What IS that?

11am11amAt 11, I take photos of things I love,

such as mini Sad Keanu, and add them to Pinterest

12pm I’m getting hungry by noon,so I go to sandwich shop Alidoro,

and check in on Foursquare

By 1, I need to digest, so I playLife is Crime, dealing drugs and

bumping off other players in TriBeCa

At 2, I’m doing some self-improvement, studying Spanish on

Brainscape’s mobile app.

Taking a break, I turn to TaskRabbit,a useful site for finding people to do

odd jobs for you.

I post my task – delivering SprinklesCupcakes, and then scan my creditCard via the phone’s lens to make

a payment.

I get my cupcakes in a flash.MMMMM.

At 4, I hit up a brainstorm at workand Instagram the hell out of it.

At 5, I join a friend at Crosby St Hotel,the first Manhattan bar to accept TabbedOut,

an app that lets you pay your tabright from your phone.

It’s 6, and time to figure out dinner.I turn to Kraft’s iFood Assistant for

recipe ideas, the GroceryIQgrocery list app from coupons.com,and Checkpoints to get more deals.

I also pick up some wine.

Time to make dinner.I went with my own recipe:

Mac & Cheese & Philly Cream Cheese

During dinner, I use Snooth’simage recognition technology to

identify my wine’s label and bringup reviews about the bottle.

I also use MealSnap, which lets youtake photos of what you eat and

it calculates the calories.It doesn’t always work.

*Please drink responsibly

As I relax and watch TV,I love stickers, so I useGetGlue to earn some.

10pmIt’s time to go out for the night, and

I use Fashism for feedback.I also go on to boost the ratings of

some of the app’s more unlikely users.

Apparently my ThinkGeek PersonalSoundtrack shirt with a working speaker

didn’t get the highest marks.Ninjacat was sweet though.

10pm: (figure out plans) Localmind, ChaCha – note Google Deals, ask about Pommes Frites

At 11, I explore options fora late-night snack. I repeatedlyask Localmind users for ideas,

but I don’t get any help.

Pommes Frites

I head out, using the LevelUp appto find deals neaby. Through the app,

I pay using a QR code displayedon my phone.

I went for the organic black truffle mayo.

Sven Banana

At 1am, I use Highlight to see if anypeople I know are nearby.

Sven Banana, with whom I share a Facebook friend, is close.

We use Yelp to find a place openfor dessert. Sadly, while Bubby’s is

great, it’s not good for bananas.

ANYTHINGbut the

banana cream!

He’s a good sport though,waiting outside while I order the pie.

Here we are, back at the beginning.It’s 4am, and Sven and I are

happily enjoying our pie.

mmmmm…chocolate

peanut butter!

And yet he hadto get the

banana cream.Unhighlighting.

the age of the MEGAphoneis here

a m p l i f y everything you do

(starting… now)

http:/bit.ly/ admonstersdb

Facebook, you can buy this URL for $1 billion

Share with any admonsters living under your bed

David Berkowitz@dberkowitz / @360idberkowitz@360i.comabout.me/dberkowitz

appendix:links fromthe talk

Links: Sleeping / Getting Ready

• 4am: Sleep Science

• 5am: Nike Fuelband

• 6am: Lark

• 7am: FitFu

• 8am: Go Try It On

Links: The 9-5 Workday

• 9am: Google Wallet

• 10am: Draw Something

• 11am: Pinterest (Sad Keanu Sightings pinboard; get Sad Keanu at Shapeways)

• 12pm: Foursquare

• 1pm: Life is Crime (see also Traveler’s Quest and Dokobots)

• 2pm: Brainscape

• 3pm: TaskRabbit

• 4pm: Instagr.am

Links: Drinks, Dinner, Unwinding, and Going Out

• 5pm: TabbedOut

• 6pm: Kraft iFood Assistant, Coupons.com’s GroceryIQ, CheckPoints

• 7pm: (dinner break)

• 8pm: Snooth, MealSnap

• 9pm: GetGlue (see also Shazam, IntoNow, Viggle)

• 10pm: Fashism, Pose

• 11pm: Localmind

• 12am: Level Up

• 1am: Highlight

• 2am: Yelp

• 3am: FoodSpotting

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