A mobile view for BTO 2011 by Valentina Paruzzi

La scuola di VERO

La scuola di VERO

Mobile is growing faster than any technology before

Source: KPCB - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011

Units/ Users1960 1970 1980 1990 2000 2010 2020

Mobile Internet(Post Pc)

10B+DesktopInternet

1B+PC

100MM+

10MM+

Microcomputer

1MM+

Mainframe

10B+

Let’s go through some facts!

In 10 years, there will be 50 billion devices

connected to the Internet

“”Hans Vestberg - CEO Ericcson

Internet users worldwide by 20121.8 billion

Source: Juniper 2011

per month spent on Facebook700 billion mins

Source: Facebook Sept 2011

40 billion spam emails sent per day

Source: Symantec Intelligence June 2011

near 6 billion mobile phone users

China and India… rock! :-)

Source: Mobithinking - November 2011

Mobile games revenue to top $11bn by 2015*

Source: Juniper Prediction 2011

iPhones sold by 2012

iPads sold by 2012

+100 million

+60 millionSource: AllthingsDigital.com - November 2011

| Gartner 2011

In 2010 16m tablets were sold, in 2012 it will reach 85 million

Source: eMarketer 2011

Today 60% of Apple’s revenues are mobile.In 2008 it was 10%

And by 2013, the online payment giant is expecting its mobile payments volume to reach $7.5 billion.

Paypal is expecting over $3.5 billion in transactions from mobile devices by the end of 2011.

Source: PayPal 2011

2014 mobile will become the first way to access to internet

2014 mobile will not replace pcspcs remain the first tool for workbut mobile brings technology in physical world

Humans were born to move

mobile makes people feeling free from the “chains” of pc

:)

:(

all inONE

all youneed

because

moreLESS is

wallet

phonekeys pick only one of them⧽

http://www.slideshare.net/space150/mobile-trends-june-2011

Is NFC something new?

Not at all. Offices have been using it for years...

By the end of 2012, all the smartphones will be available to pay through NFC technology (Microsoft and iOs, too)

A moving paradigm

pull

fixed

search

social

dayparts

information location

pull&push

relevance

contextual

always on

entertainment

A2P

of fuel savings are created each year thanks to Google’s new route-around-

traffic feature

Source: Mashable / Techcrunch

20%

50%

of all Google searches are for local information

of all Google Maps usage is on mobile devices in

July 2011

$250,000

http://www.slideshare.net/space150/mobile-trends-june-2011

Chromaroma, a travel game for London’s Oyster card system, lets you compete against friends for points as you travel, making public transit more fun.

of U.S. travelers plan on using their mobile phone or smartphone more as a travel resource during trips in 2012

44%

Source: TripAdvisor 2012 Travel Trends/Rearden Commerce

Mobile Devices: A “Go To” Travel Resource in 2012

Mobile, but don’t forget social

42% of business travelers indicated they access the mobile Web on their devices of choice to perform tasks that they wouldn’t ordinarily do on their desktops

With 84% reporting using smart phones for business use during travel, participants

indicated their top three travel-related activities via mobile phone today are focused on location:

mapping or finding directions (80%);

researching local activities (63%);researching destination information (55%).

Mobile Devices: A “Go To” Travel Resource in 2012

Anywhere, anytime

of all social network users access their social network sites daily while they are travelling72%

Source: Tripl Research

passengers will board GOGO-WIFI flights this year

200 mil

Interstitial time is a treasure (for business)

Source: Tripl Research

2.566.000

69%

First find reliable opinions, then feel confident to plan your travel

The number of fans of top 5 airlines on Facebook*

*South West, Lufthansa, United Airlines, American Airlines, Delta AirlinesSource: Tripl Research

of all travel companies saw traffic growth from

Facebook

Source: Tripl Research

Something secret?

plan to use travel apps on their mobile device or

smartphone in 2012

31%

Source: TripAdvisor 2012 Travel Trends

47%

34%

use mobile to organise their travel

use it to pre-purchase infos

will use a mobile device for restaurants research

37%

Source: TripAdvisor 2012 Travel Trends

27 % will use one for attractions research26 % will use one for accommodations research

16% percent plan to use travel apps on their tablet devices

Source: TripAdvisor 2012 Travel Trends

Just remember that human will come first

What’s next?