Adobe : The Future of SaaS

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Adobe : The Future of SaaSMitch Nelson: Managing Director - WW Managed Services, Adobe

Dean Pianta: Managed Services Specialist, Adobe Federal

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

From Bits & Bytes to Services

Adobe Creative CloudThe world’s best creative tools and… More desktop apps + mobile apps Continuous software updates (innovation) CreativeSync Stock Images Cloud based processing And more…

Adobe Creative Suite The world’s best creative tools

on the desktop

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AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

The Adobe Advantage

Make Manage MeasureMobilize

Adobe Document Cloud

Adobe Creative Cloud

Adobe Marketing Cloud

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Mobile Expectations

* Pew Research Center http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/

All Adults, U.S. 18 – 29 Year Olds, U.S.

10% have no broadband service at home

20% have no broadband service at home

64% on a smartphone

85% on a smartphone

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Personalization through Analytics & Big DataIn 2015 Financial

Services $6.4 bn

Software$2.8 bn

Government$2.8 bn

Coms & Media1.2 bn

Energy & Utility2.8 bn

Annual growth to

202022% 26% 22% 40% 54%

$ 010100110101011001010

Why?• Organizations that use data analytics efficiently are 5x

faster at making decision than organizations that don’t• Personalized services and content can be based on

citizen data profiles and 48% of Citizens interact more deeply when an experience is personalized

2.2Million Terabytesof new data created every day

* “10 trends, 1 constant: keep reinventing your business” – DisruptionWorks. Bert Denis Partner Bert.denis@disruptionworks.be

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Security

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Customer Expectations

MOBILE PERSONALIZED SECUREGlobal Availability, Always On.

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

From Public Cloud to Enterprise Cloud

• Security• Compliance

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Adobe Creative Cloud for Enterprise (CCE)

Storage Options• Multi-tenant

or• Single-tenant linked behind Customer Firewall

Identity Management• Adobe ID, Adobe Enterprise ID, or Adobe Federated ID• More options to come

Password Policies• Custom enforcement based upon customer

requirements

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Adobe‘s SaaS Experience

Connect Multi-tenant

LiveCycle Managed Service

2008

Creative Cloud for Enterprise

2015

Defense Connect Online

2007

Adobe and Amazon Partnership

2008

AEM Managed Service

2010

Connect Managed Service

2011

Marketing Cloud

2012

Creative Cloud

2013

Document Cloud

20152003 …

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Adobe Managed Service across public Internet

11

Develop Immersive, Digital Experiences

Open Standards / OSGi Model

Leader in Gartner MQ:

WCM

Computational, Network and Storage Services

Stability, Flexibility, Reliability

Leader in Gartner MQ :

IaaS

Managed & Supported by Adobe

x

ExperienceManager

CloudInfrastructure

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Preloaded, pre-configuredIn a known good state

Ready for configuration to meet requirements

Able to scale to meet any loadMonitored for performance and security

Services are about Product and People

12

Managed Service

CSE

Single Point of Contact: Customer Success Engineer (CSE)

Managed & Supported by Adobe

• SLA [99.5% to 99.99%]

• 24/7 Support

• 24/7 Monitoring & Event Response

Highly trained Adobe Employee Expert in Adobe Software, Amazon Systems and Customized Operations

x

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Continuous Monitoring & Maintenance

• 24/7 Monitoring & Event Re-sponse

Patching OS / AEM

Customiza-tion & Up-grades

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• Reporting

• Backup / Restore

Performance, Load, Penetration Testing

War Gaming

Disaster Recovery Support

Requirements Captured in a digital “Run Book” High-Touch Coaching

Strong Partnership with Professional Services / Customer

x

Go-Live Process

Maintenance

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Adobe Tool: Managed Service Central

Managed Service Central Adobe built, automation tool to create approved architectures in AWS

Amazon Infrastructure Amazon EW / GovCloud / C2S

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Analytics ConnectExperienceManager

Adobe Best Practices: Software, Platform and Infrastructure Testing & Monitoring

Mission Critical Application

Gomez (outside in)

Java Mission Control

Real-time Garbage Collection

Nagios Infrastructure Monitoring

Tough Day• New Users (20k)• Create Pages (20k)• Page Mods (100k)• Multi Site Manager (5k)• Benchmark• Tagging (20k)• Add Tags (100k)• Upload PDF

Minions• DAM Asset Ingestion• 1000 Jpg files

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Adobe Managed Application4 Keys to a Managed App

Continuous Diagnostic Mitigation• Continuous Monitoring &

Hardening• Mitigation and Event Resolution

Application

Amazon Web Services: GovCloud

Infrastructure

Adobe Platform

Adobe Experience Manager

Adobe Connect

Continuous Delivery• Latest Adobe Platform &

Infrastructure

Support• Full Stack Support

?

Solution Adoption• Marketing, Training, &

Customer Adoption• Usage Optimization

Mission Critical Application

Customer Success Engineer

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Mission Critical Applications

InnovationThe latest software and resources to speed innovation

Continuous Delivery

Adobe Experience Manager

Adobe Connect

1. Faster Reaction Times

2. Allows Agile

Development

3. Provides Flexible

Release Options

4. New O&M Models

Application

Adobe Platform

Amazon Web Services: GovCloud

Infrastructure

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

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More Software Becoming Available as Managed Services

Mission Critical Applications

Analytics, Campaign, Experience Manager, Connect, etc.

Applications

Adobe OSGi Platforms

Infrastructure

… Creative Cloud• Storage and Sharing• In Cloud Processing• Stock Imagery• Download of Creative

Desktop Apps

Marketing Cloud• LiveCycle• Connect• Experience Manager• Premium Analytics

Document Cloud• Composition Management• PDF Creation• Digital Signing• DRM

Drive Even More Innovation

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Next Generation: Managed Applications

Secure Portal to Multiple Adobe Solutions Expanding Collaboration Requirements

Expanding Mission Requirements

CAC Authentication

• Battle Update Briefs

• Common Operating Picture / Situational Awareness

• Federated Chat

• Training / Mission Readiness

Global Availability, Scalability, and Secure

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

DCO ii Use Case: Common Operational Picture (COP)

This capability is very important to us and has helped us save the lives of hundreds of people over the past 3 weeks. I am so glad DCO II is there for us. -Texas National Guard

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015

Thank You.

This presentation will be loaded to SlideShare the week following the Symposium.http://www.slideshare.net/AmazonWebServices

AWS Government, Education, and Nonprofit Symposium Washington, DC I June 25-26, 2015