View
721
Download
0
Category
Preview:
DESCRIPTION
by Christian Geissendoerfer, CEO of YOOSE, at ad:tech Singapore 2011. Watch the keynote speech here: http://www.youtube.com/watch?v=IA_YAXXlal4
Citation preview
The Uprise Of Location Based Services
Christian Geissendoerfer - CEO
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
6 in 10aware of location based services
awareness: USA & UKFamiliarity: Japan
Source: Cross-Tab Marketing Services Report. Microsoft, “Location Based Services Usage & Perceptions Survey”
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
46%TOOK Action
Went into the retailer’s store
Source: Cross-Tab Marketing Services Report. Microsoft, “Location Based Services Usage & Perceptions Survey”
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
40%of Smartphone users have sourced coupons
Source: Google & IPSOS - http://t.co/cHQODSZ
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
25%MOBILE redemption
1%paper coupons
Source: acardo, Valassis & own research
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
Consumers
Marketplace
Retailers
the hyper-local mobile ad network
We engage consumers through location targeting and couponing
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
MOBILE BANNER AD
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
MOBILE BANNER AD
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
MOBILE BANNER AD
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
MOBILE BANNER AD
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
MOBILE BANNER AD
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
GRAB YOUR FREE COFFEE
GET IT NOW ON m.yoose.com
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
HOW DOES IT WORK? – DISTRIBUTION
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
OVER 11,000 PUBLISHER’S AND DEVELOPERS IN OUR NETWORK!
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
HOW DOES IT WORK? – REDEMPTION
Coupons can be redeemed in different ways:
Simple view – from a deviceScan with mobile device – device to deviceScan with webcamCode on the web –via YOOSE dashboard/POS systemScan with POS scanner
Flexible solutions to adopt retailer’s environment.
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
SELF SERVICE & REPORTING
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
REPORTING WITH MAPS
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
four week campaign Nov/Dec 2010
100% increase of CTR (click through rate) over current average Singapore CTR
CASE STUDY – TRUE YOGA/TRUE FITNESS
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
McDonald’s achieves a 7% click-thru rate with 39% clicking to route them to the nearest McDonald’s restaurant.
CASE STUDY – NAVTEQ / McDONALDS
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
WHO ELSE? - TRIPADVISOR
Local booking
s
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
WHO ELSE?
Localdeals
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
WHO ELSE? - GROUPON
YOOSE_THE MOBILE DEALS & COUPON PLATFORM
QUESTIONS?
CHRISTIAN GEISSENDOERFER | Founder & CEO | christian@yoose.com | +65 8223 7367
GET IT NOW ON m.yoose.com
Recommended