Advanced ebay

19 September 2012Advanced ebay

@intranetfuture

Today’s workshop

WiFi: MAXWAP_1 3.00pm - Coffee Break 4.00pm - Close Facilities Cables Fire exit Please complete feedback form Link to slide deck will be emailed

@intranetfuture

Navigation

@intranetfuture

• ebay stats• Legal and tax aspects• Advanced search• Selling• Advanced tips for sellers• Buying• Advanced tips for buyers• ebay shop benefits• Setting up an ebay shop• ebay tools• Alternatives to ebay• Attracting buyers• Questions

• Founded September 1995• 200 million registered users• More than 725,000 people make a full or part-

time living on eBay• 11,000 new items listed on eBay mobile every

hour• Localised websites in 30 countries• The total number of handbags sold globally

on mobile in Q2 2012 could outfit double the female population of Luxemburg

Ebay stats

@intranetfuture

Legal and tax aspects

@intranetfuture

“As a seller on ebay, you agree to comply with all applicable domestic and international laws, statutes, ordinances and regulations…”

VAT registered? Register for VAT exemption with VAT identification number

• When selling see whether Buy it now or Auction most successful• Use search to obtain best price when buying• Search by category and filters• Use Save Search to receive emails• Use operators – eg (purse, handbag)• Red prices are items that didn’t sell• Green prices are items that sold• Can’t find item? Search for Title and Description

Advanced Search tips

@intranetfuture

• Click on Sell/Sell an item • (top right of page)

• Select Quick sell or Advanced Sell

Selling

@intranetfuture

• Enter EAN – books, CDs, electronics or name of item• Click Start selling• Enter title – Use CAPS, be descriptive and

include lots of keywords • Select category• Add at least one photo – add then browse to

your hard drive (cont.)

Quick sell

@intranetfuture

Quick sell (cont.)

@intranetfuture

• Add description – include keywords. Use bold text with large font, list main features but using bullets, stress BENEFITS, include condition, shipping info, guarantees• Select Auction or Buy it now or both• Choose listing duration• Enter postage amount• Add Payment details• Save and preview• List item after review

Advanced sell

@intranetfuture

Additional fields:

• Subtitle• Condition• Item specifics• Listing designer• Visitor counter

• Select My ebay• Review active listings• Answer buyer’s questions• Review number of watchers and bids• Edit listings as required

Reviewing/editing listing

@intranetfuture

• Ebay notifies you by email• Check ebay fees – insertion plus final value• PayPal takes 2.9% plus $0.30 transaction fee• Receive payment• Leave feedback• Pack your item• Post immediately

The sale

@intranetfuture

• Pay attention to what Top-rated sellers do• Spell and grammar check your listing• Schedule listings• Short listing duration for in demand items• Longer listing duration for high value items• Be a good communicator• Use http://www.ebay.co.uk/fashion/• Host photos offsite to save fees• Use completed listings filter and look for green items• View videos on ebay YouTube channel• Use Help and Customer Support• Take good quality photos

Advanced tips for sellers

@intranetfuture

• Smartphone or iPad camera is fine• Take up to four photos using different angles• Include a close up shot• Use clean non-reflective surface • Surface and background should be opposite

colour to item• Ensure plenty of light behind camera• Don't try to hide a defect

Take good quality photos

@intranetfuture

@intranetfuture

• Find an item with Search or browse categories or use ebay Fashion

• Read description carefully• Check feedback – beware of buying from

people with less than 98% rating. Look at number of ratings as well as feedback score

• Look for items with few watchers/buyers• ‘Buy it now’ (if offered) or Bid• Pay immediately – via Pay Now button in

listing or email notification

Buying

@intranetfuture

• Use http://www.ebay.co.uk/fashion/• Use ebay iPhone Fashion app• Search for misspelled items – try Fatfingers• Use ebay iPad, iPhone and Android apps• Be a good communicator• Give lots of feedback to sellers• View videos on ebay YouTube channel• Follow Advanced Search tips• Bid late/Bid high• Use Help and Customer Support

Advanced tips for buyers

@intranetfuture

Europe’s Largest fashion shop

@intranetfuture

• You need to be selling around 35 to 40 items a month before considering a shop

• Items are 40% cheaper to list – eg 40p on personal, 10p on ebay s shop

• Standard shop costs £14.99 per month• Read Getting started with ebay shops

Are you ready for an ebay shop?

@intranetfuture

75% of eBay Shops sellers surveyed said that opening an eBay Shop increased their sales.Source: ebay

• Customise with own brand and design

• Brand listing as well as shop

• List for longer

• Boost sales with marketing tools

• Real time reporting

ebay shop benefits

@intranetfuture

Register your business then:

•Build and customise your shop•Manage your listings•Promote your shop•Tracking and reporting

Setting up an ebay shop

@intranetfuture

• Create your own web presence in minutes - customisable display settings and templates

• Unique web address - great for marketing• Customise up to 300 categories - help

shoppers browse your virtual shelves• Boost your brand - include your brand in

listings

Build and customise

@intranetfuture

Example shophttp://stores.ebay.co.uk/Perfect-Me-Ltd

@intranetfuture

Manage your listings

@intranetfuture

• Manage costs - Economically list for longer durations

• Built-in shortcuts - automate repetitive tasks with bulk editing

• Simplify sales management - Get FREE access to Selling Manager Pro (Feature and Anchor Shops only)

Promote your shop

@intranetfuture

• Drive traffic and sales - Get special access to marketing features, such as cross-promotions on Item pages

• Build Relationships - Trigger repeat buying with shops promotional flyers and email marketing

Tracking and reporting

@intranetfuture

• Get real-time reporting - Traffic reports tell you what keywords buyers use to find your shop, what pages they view, and more!

• FREE advanced Sales Reports - Track your selling success with eBay Sales Reports.

ebay tools

@intranetfuture

For Sellers:Research - Terapeakwww.terapeak.com $29.95 p/m

Listing - Turbo Listerpages.ebay.co.uk/turbo_lister free

Garage Sale - Management www.iwascoding.com/garagesale one off $39.99 (Mac only)

For Buyers:Fatfingers and Goofbay

Lastminute auction lists items at 99p ending within an hour

Alternatives to ebay

@intranetfuture

• e-commerce website – online shop• Facebook shop – www.payvment.com• Facebook Marketplace• Selling on Amazon – Guide• Craigslist• For buyers – Megashopbot

Ecommerce example

@intranetfuture

Facebook shop example

@intranetfuture

Amazon store example

@intranetfuture

Attracting buyers

@intranetfuture

ebay• Detailed and attractive listing• Maintain positive feedback• Provide excellent customer services

Non ebay• Link from social networks - eg Pinterest• Link to ebay online - website, email sig• Put shop details on leaflets, brochures,

business card etc

• Shilling• Private deals• Goods not as described scam• Fake goods• Fake emails• False feedback• Inflated postage• Claiming goods not received• Ship abroad to friend/relative scam

More advice: Ebay Safety Centre

ebay dangers

@intranetfuture

Questions?

@intranetfuture

Connect withJonathan Pollinger

+44 (0)1242 332016intranetfuture.comfacebook.com/intranetfuture@intranetfuture on Twitterinfo@intranetfuture.comuk.linkedin.com/in/jonathanpollingerpinterest.com/intranetfutureyoutube.com/intranetfuture

@intranetfuture