Airbnb - a fully optimized web user experience

AirbnbA Fully Optimized Web User Experience

Hoteliers, follow the example…

By Emilie AlbaOctober 13, 2012

AirBnB has adapted the powerful features used by

online lodging providers to its products & services

1- A Search System Similar to “Hotel-Friendly” OTAs’

Comparison with &

Airbnb - the search system is visible, simple, easy to use !

“Hotel-friendly” OTAs - similar optimized search system

“Hotel-friendly” OTAs - similar optimized search system

2- The Advantages of an Online Travel Guide without the OTAs’ Presence

Comparison with

Airbnb - “Photo gallery” designSimplified searchRecreative &

entertaining feature

Similar “photo gallery” design on Online Travel Guides

Web users entertainment is missing !

OTAs

Wanderfly

The booking system is not highlighted & OTAs are present !

Airbnb

The booking system is visible, simple, easy to use

& without OTAs !

OTA

3- Airbnb’s Wish Lists: The 1st Social Platform that combines

Utility and Pleasure

Comparison with

Airbnb - Possibility to create boards

In addition to the social function, the boards’ content provides a direct

access to booking and search

Pinterest is only social !

To complete the boards:

Same process, Same design !

Airbnb succeeded in combining utility and pleasure

drawing inspiration from Pinterest !

Airbnb

Pinterest

4- Confidence is Guaranteed with Airbnb’s Verification Mentions !

Comparison with &

Airbnb

Google +

Twitter

Similar verification mentions !

5- Relevant Online Content for Airbnb Guests, Hosts, Partners

VideosTutorial

Social Media posts

Airbnb TV

Excellent Communication Tools

• Local experience of a dynamic team through videos

• Tutorials for hosts and guests

The necessary elements to entice Hosts, Guests &

Partners !

Customer service is enhanced on Facebook

Communicate about their partners

Communicate about their products

Airbnb - Regular activity on Facebook

Communicate about their hosts

Entertaining posts for guests

Regular activity on Facebook

Very active on twitter,

whether there is an event or

not !

Twitter page should be updated

Airbnb - Regular activity on Twitter

Airbnb - Regular activity on Google +

Efforts in Optimizing the Web User Experience are worth it…

Facebook

Google +

Twitter

More Tutorials For Hoteliers

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