Analysis of Sparrow and Gmail Reputation

Copyright StarDust 2012 – www.stardustspm.com Author: François Joseph VIALLON –francois.viallon@stardustspm.com

SPARROW VS

WHY GOOGLE HAS GOOD REASON TON ACQUIRE FRENCH STARTUP SPARROW :

POST ACQUISITION ANALYSIS FOR BOTH

APPLICATIONS COMMENTS OVER APPSTORE

DISCLAIMER : StarDust has no commercial relations with Sparrow and Google. This study is based on the comments published accross the Apple AppStore over 30 Countries

Price : 2,39€ Application   1st Release : March 15Th 2012   Number of comments : 6484 comments   Average Rate : 4.08/5   Update rate : 1 new version each 19 Days Last Version   Last Updated : June 18Th 2012 ◦  (version 1.3)

  Number of comment for last version : 1330   Last Version Rate : 3.90/5   72% of users post a positive comment

Price : Free Application   1st Release : November 2nd 2011   Number of comments : 7287 comments   Average Rate : 2.61/5   Update rate : 1 new version each 47 Days Last Version   Last Updated : June 25Th 2012 ◦  (version 1.2.7812)

  Number of comment for last version : 1015   Last Version Rate :2.61/5   30% of users post a positive comment

GENERAL OVERVIEW

  78% of Sparrow comments are positive   Only 28% for Gmail   31% of Gmail comments with 1 stars rate   Only 5% for Sparrow

VERSION EVOLUTION

  Most of the negative comment for Sparrow are on last release(14% for V1.3)

  In Average, Gmail has 50% of negative comments per version

AVERAGE PER VERSION

  Average Rate stable between version   Gmail :

◦  1457 comment / version ◦  38 comment /days

  Sparrow : ◦  1296comment / version ◦  51 comment /days

  Despite it price, Sparrow benefit from a positive traction which maintains it average with no dependencies to number of comments

AVERAGE EVOLUTION

  Increase of number of comment when Sparrow cut it price down

  Last release of Gmail stimulate the number of rating

  For all the time, The rate stay stable, with no big variations except new release date

COUNTRY ANALISYS 1/2

  Gmail is not comment on German Appstore   Too few comment in Luxembourg to be relevant   Sparrow rate is better in all countries(except LU)   The highest rate difference is in New Zeland Store : 1.7/5   US,UK, Japon, France are the most active countries

COUNTRY ANALISYS 2/2

  50 % of Gmail user in US post a bad comment   80% of Sparrow user in US post a positive one   New Zeland, Japon & Spain are the most critical for Gmail Apps   Greece, Germany, Canada are the less statisfied by Sparrow Apps

TITLE ANALYSIS

  Sparrow title are more positive than Gmail one’s   Push Notification required by user

AFTER ACQUISITION(20/07/12)

  303 Comments on Sparrow in 3 days   247 Negative comments   Average rate decreasing to : 1.51/5   Users deplores acquisition and end of product development

FOR MORE INFORMATION

François Joseph VIALLON, CEO Skype: fviallon +33 6 37 74 29 36 francois.viallon@stardustspm.com

« Popular,Plebicited by users, Stable, Profitable, Usable,Beautiful,… »

Sparrow seems to us to be the best alternative for Google to strenghten it Gmail Client over IOS

Analysis of Sparrow and Gmail Reputation

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