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Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on organization of content, productivity loss, and solutions from free to best in class.
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asset managementGet control of your stuff!
It’s costing you!
Cate IndianoDesktopMedia
Is this your Is this your office?office?
finding your stuffLocal: your unique system
Networked: the collective’s system
• Cloud: all the other places you squirrel stuff away
folder structure: how deep the rabbit hole?
• folder names: job/event/employee
Filenames: brochure.indd
exercise
the limitations of an operating system
• What do we find on my system?
consequences
Ask yourself and your co-workers
How much time is spent looking for your stuff?
• When you can’t find it, what do you do?
• If you do find it, how do you make sure you can find it again?
• Version control?
Don’t believe me?
How about Accenture’s Survey
What are your options?
OS
Bridge (for creative suite users)
• DAM (local)
• DAM (networked)
Cloud
• Content Management
Strict folder and file naming
• Agreed upon folder structure
• Agreed upon file naming that does not rely on context
• Make use of features like “quick look”
Preparing for Selection & Implementation
• What do you want to catalogue?Everything? Projects?Media Assets?
• Get both a count & storage requirements
• Decide on local, networked, browser
Cloud
google docs (free, subscription)
•Alfresco (subscription)•weboffice (subscription)
stepping up to content management
fringe benefits
workflow
version control
company intranet
consolidation of corp communications
Best in Class
Sharepoint
Documentum
the ROI
Spend some time with the analytics
• How much time daily to you spend looking for stuff x 250 days x the number of staff in your organization x the average hourly rate w/ benefits
We won’t even factor in time spent recreating
Questions?
want to learn more?
Th e M a r k e t in g Te c h n o lo g y Tr a in in g C e r t if ic a t e P r o g r a m Th e M a r k e t in g Te c h n o lo g y Tr a in in g C e r t if ic a t e P r o g r a m
104 hours of New Media training104 hours of New Media trainingdelivered onsite or onlinedelivered onsite or online7 college credits7 college creditsfinal project: a marketing proposal complete with ROIfinal project: a marketing proposal complete with ROIfantastic student kit of books and a flip video camerafantastic student kit of books and a flip video camera
need to upgrade your skill set but can’t afford to?need to upgrade your skill set but can’t afford to?check with your state’s check with your state’s incumbent worker training fundincumbent worker training fund!!
cate brosseau indiano
marketing technologies consulting and trainingmarketing technologies consulting and trainingcertified technical trainer, adobe certified instructorcertified technical trainer, adobe certified instructorthe marketing technology training certificatethe marketing technology training certificateauthor, InDesign@Work, wbe, member astdauthor, InDesign@Work, wbe, member astd317.955.9300 317.955.9300 cate@dm-corp.comcate@dm-corp.com
www.desktopmedia-corp.comwww.desktopmedia-corp.comwww.desktopmedia-training.comwww.desktopmedia-training.comlinkedinlinkedin: : www.linkedin.com/in/cateindianowww.linkedin.com/in/cateindianodelicious: delicious: marketing technology bookmarksmarketing technology bookmarksskype: desktopmediaskype: desktopmediatwitter: twitter: desktopmediadesktopmediacardcard.ly/cate_indiano.ly/cate_indiano
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