Augmented Reality; Adding Value to Your Business 2013

AUGMENTED REALITY; ADDING VALUE TO YOUR BUSINESS

© 2012 NÜKO Agency 2

ITINERARY

09:00 - 09:30 Welcome drinks and breakfast bites

09:30 - 10:30 An introduction to Augmented Reality (AR); how it can be used

as a powerful sales and marketing tool

10:30 - 11:00 Break and refreshments

11:00 - 12:00 Examples, play and interact, task and summary

12:00 – 13:00 Everyone is welcome to stay and have a light lunch with us in the

beautiful setting

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SPEAKERS

EMILY TORJUSSENAssociate Director at NÜKO Agency

@ewilko

GUY WILCOXManaging Director at Crane 3D

@Crane3d

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WHAT IS AUGMENTED REALITY

Augmented Reality (AR) uses real life objects or scenes to trigger virtual overlays on smartphones, tablets or PCs. It bridges the gap between screens and the real world to create new experiences for

brands and their customers.

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PRACTICAL APPLICATIONS OF AR

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PRACTICAL APPLICATIONS OF AR

• Help your customers buy with more confidence

• Put something tangible straight into the hands of your customers

• Demonstrate project implementation phases before they’ve been constructed

• Offer wider product ranges

• Increase sales conversions and accelerate the buying process

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ARCHITECTUAL & INTERIOR DESIGN \ TRIMLINE

Sales Tool

•AR & VR Versions •Visualise •Sell •Collaborate •Multi-purpose

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PRODUCT SALES \ SHUTTER APP

Sales Tool

•Visualise •Choose•Purchase

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• Reading an article• Place Tracking Marker • Scan with smart phone / tablet • Order immediately

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MARKETING & ADVERTSING

• Golden Ticket • Loyalty Apps • Mixed Media Augmented Reality Advertising

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ENTERTAINMENT• Facilitate UGC and

sharing

• Record clips and upload to campaign site

• Brand engagement

• High levels of interactivity

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TYPES OF AUGMENTED REALITY

•Desktop •Mobile•Event •Location based •SLAM technology •Eyewear

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DESKTOP

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MOBILE

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EVENT

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LOCATION BASED

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SLAM

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EYEWEAR

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BREAK

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AUGMENTED REALITY IN USE

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DIRECT MAIL

• Interactive brochures

• Interior views of site

• Bridges from print to digital (measure effectiveness)

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LYNX EXCITE ANGEL AMBUSH LONDON VICTORIA

• Leveraging footfall

• Allowing brand interaction

• Viral effect / Wow factor

• Sharable content

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GQ MAGAZINE \ PUBLISHING CROSS PLATFORM

• Giving print dimension

• Bridging gap between print and technology

• Point your mobile at Teblow’s photo, triggers video commentary by ESPN

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BMW \ MECHANICS

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HEADS UP DISPLAY \ FUTURE OF AR?

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INTERACT & PLAY

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TASK

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TASK

• What is the nature of your business?• What is the product or service you think would be suitable for an AR

app?• Target audience?• Is the product / service exclusive to you? If not, who else sells it?• Tell us how AR would revolutionise your business

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SUMMARY

• There are practical applications for AR• It allows any advertiser to bring the possibility of purchase closer• Mobile usage is high; use GPS to trigger information• Use AR to launch intuitive, brand-engaging experiences• Put the end-product in the hands of your customer, regardless of the

size

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THE END

Emil TorjussenGuy Wilcox