Beyond Facebook Basics - Ten Terrific Tactics

Beyond Facebook BasicsTen Terrific Tactics

April 2012

Kevin Martone

Technology Program Manager

kevin@hgf.org

Grinspoon Institute for Jewish Philanthropy

Build community with current and potential PJ families.

Increase the number of Facebook Likes and interactions.

Increase awareness of program.

Ten Terrific Tactics

1. Post Regularly2. Get PJ National Content from Facebook/Blog3. Ask Questions4. Ask your Committee Members/Active Parents to

Comment5. Consider Contests6. Make it Easy for People to Act7. Plan and Mix Content8. Connect Facebook with Real-World Relationships9. Cross-Promote10.Install New PJ Library Facebook Apps

Bonus: New Facebook Page Layout Tips

1) Post regularly

From Carie Lewis, Humane Society of the US (@cariegrls)

What Will People Actually See?

The following determine how likely the people who Like your Page will see a post:» Recency – Posts within the last few hours are

more likely to be Top News» Relevancy – If the user Likes, comments on,

or Shares your Posts (or if they simply return to your Page), your posts are more likely to be in their Top News

» Resonance – If a post gets a large number of comments, Likes, and Shares overall it is more likely to be Top News

2) Get PJ National Content from Facebook/Blog

www.fb.com/thepjlibrary

The PJ Library FB Page to get updates in your Newsfeed and your Page’s Newsfeed.

Use PJ Library FB Posts on YOUR Page

3) Ask Questions

Ask for Likes and Shares

4) Ask People to Respond!

Can you

respond to my

questions on

Facebook?

5) Contests

6) Make It Easy for People to Act

Donate.pjfor.me/<CommunityName>

7) Plan Your ContentWeek Days Monday Tuesday Wednesday Thursday Friday Weekend  

  Month January            

Week of:Focus: Promote new sign-ups

Legend: Jan. 1Smith Family Profile

Status Tag Event on JCC Pg

FB Posts this wk

Theme: Personal Stories

eNewsletter Jan. 8JCC Reading

Video of Event

FB Posts this wk Keywords:

Facebook - Wall Jan. 15

Send link to sign-up for PJ

FB Posts this wk

Events: Readings at JCC

Facebook - Update Jan. 22            

FB Posts this wk  

Facebook Collab   Month February            

Video Week of:Focus: Love the PJ Library!

Blog Feb. 1Promote Feb. Readings

What do you love about PJ Library?

FB Posts this wk

Theme: Love of Books, PJ

Print Newsletter Feb. 8

Status Tag Event on JCC Pg

JCC Reading

Video of Event

FB Posts this wk Keywords:

Twitter Feb. 15FB Posts this wk

Events: Readings at JCC

PR Feb. 22            FB Posts this wk  

Events   Month March            

Week of: Focus: Passover

Mar. 1FB Posts this wk Theme: Passover

Mar. 8FB Posts this wk Keywords:

Mar. 15FB Posts this wk

Events: Various Passover Events

Mar. 22            FB Posts this wk  

  Month April            

Schedule Content

8) Connect FB Relationships to the Real World

9) Cross-Promote!

Status Tagging

10) Install New PJ Library FB Apps on Your Page

New Facebook App: About PJ Library

New Facebook App: PJ’s Monthly Selections

Bonus: New Facebook Page Layout

Cover Photo

Milestones

Pin Content to Top of Page

Highlight Content – Width of Screen

Go For It!