Blog Secrets - Barcamp Philly 2013

(But will tell you**.)

Blog Secrets I Won’t Tell My Enemies

Julie HancherDigital Marketer, Blogger & Freelancer@greenphillyblog

Julie Hancher - @greenphillyblog

**There will be cats

Overview

Digital ContentSEO & Overall Blog TheorySocial MediaQ&A

Interrupt if you have questions!

Julie Hancher - @greenphillyblog

Me & My Blog

Digital Marketer, Blogger, Whatever-er.2008 - presentPast year

Doubled Pageviews, Visitors

Julie Hancher - @greenphillyblog

How is a blog successful?

1. Content (= King)2. SEO3. Social Media4. Links/PR

Julie Hancher - @greenphillyblog

(PSSST. THERE’S LIKE 8 OTHER SESSIONS ON THIS TODAY.)

DIGITAL CONTENT

Julie Hancher - @greenphillyblog

Content

Julie Hancher - @greenphillyblog

Google Analytics IS your friend: What is Popular?

Landing Pages

Create landing pages relevant to your blog’s contentUse SEO keywords & related.Link to related posts.Idea: Look at SEO keywords – how people are finding

you through Google Analytics: JUICE

FYI (useful shit.)

Read the experts: Copyblogger Problogger Moz (formerly SEOMoz.) Famous Bloggers

http://www.problogger.net/how-to-write-great-blog-content/ http://www.seomoz.org/blog/12-things-that-will-kill-your-blog-post-

every-time

Julie Hancher - @greenphillyblog

Blog Post Titles

Keep it Simple.Grab Attention.Meet a Need.Describe.Use Key Words. (SEO).

Julie Hancher - @greenphillyblog

What is SEO?(Hint: Raise your hand to answer)

SEO

Julie Hancher - @greenphillyblog

SEO

Julie Hancher - @greenphillyblog

Keywords

Build your blog post around a keyword PHRASE(not just 1 word.)Strategic placementsHeaders, Titles

Don’t keyword stuff!

Answer Questions Hubspot – new strategy

Julie Hancher - @greenphillyblog

Google Results – What is the Difference?

Google Plus Authorship

Google Authorship: Helps SEO•https://plus.google.com/authorship•Wordpress Plugins

Google Plus Authorship/SEO - Essential Plugins

WordPress SEO SEO by Yoast/ Joost de Valk

Plugin: Google authorship for multiple authors Link to Google Plus profile straight from Dashboard >> Users >>

Google Plus

You gotta get social (like these goats)

for seO

Julie Hancher - @greenphillyblog

Social Media

Social Media (obviously cats.)

Julie Hancher - @greenphillyblog

Social Media

• Share blog posts Photos are great Useful links Videos

• Liking/Commenting on blog posts – Social Media Thoughtful, insightful comments

• Comments – other blogs Thoughtful, insightful comments

• Social Media = Conversation• Google Authorship

Facebook (kind of sucks.)

Interaction helps SEOOnly links to recent

postsAdd photos (featured

from posts?)Respond to

commentsPoll/Ask questions

about posts

Twitter

CONVERSATION Find your influencers & follow

them. Talk to them!Thank followers for RTs, etc.#FFAsk questions, refer to

articles. Schedule via Tweetdeck Or

Hootsuite when posting info.

Other Social Recs

Pinterest Can drive traffic to your website Pin photos when uploading to FB/etc

Google Plus Google owns it, copy & paste FB summary Helps SEO

Instagram Preview upcoming posts with a photo OR recap best of posts for the

week.

Getting people to talk (and link back) to you

Julie Hancher - @greenphillyblog

Links

Link-Building Strategies

PR Local initiatives Sponsorships Volunteering

Useful, evergreen content Guides, lists, etc.

Guest PostsQuality Over Quantity

Don’t be afraid to ask for websites to link to you! (Or change botched titles/etc.)

Julie Hancher - @greenphillyblog

Questions?