Business 2.0

Business 2.0CII - TrivandrumDecember 20, 2016

Business: Innovation + Marketing

Business: Innovation + Marketing

Business 1.0?

Business 1.0:A business that uses “technology 1.0”

Technology 1.0Mechanical Machines

Technology 1.0Mechanical MachinesComputers

Technology 1.0Mechanical MachinesComputersInternet

Technology 1.0 unlocks

“organisational” value

Machines >

Mechanized assembly line

Computers >

Automated assembly line

Source: MacIndustries

Internet >

Virtual assembly line

Source: Siemens

Business 1.0:unlocks

“organisational” value

Business 2.0:Uses technology

2.0

Technology 2.0Social media

Technology 2.0 unlocks

“customer” value

Business 2.0 = Unlocks

customer value

Pre-dev

Develop

Post-dev

center

Value creation @ Organisation

Customer

Organization

Customer

Business 1.0

Producer

Customer

Technology 2.0

Producer

Customer

Business 2.0

Producer

"The interaction between the firm and the customer is becoming the locus of value

creation and value extraction," Prof. C K Prahalad

End: “Unlock customer value”

Means = 1, 2, 3

1)1) Building Social Capital

2) Engaging stakeholders

3) Democratizing value creation

A comprehensive ideation framework for transforming

business 1.0 into business 2.0

sankar@sankarg.com9790276206