CDMelb2015: Telstra

Comms Day: Trends in Media

Joe Pollard

 Media Ecosystem   Key Trends In Media   Consumer Technology Business Models   Key Disruptions In Our Industry

Telstra Media Today  

OVERVIEW

MEDIA ECOSYSTEM

Source: Mediascape & Company Financial Reports. All figures in AUD.

OZ MEDIA

LANDSCAPE

GLOBAL MEDIA

LANDSCAPE

TRENDS

Consumer Technology

Business Models

FOMO

Source: Centre for the Digital Future 2015

REALITY

Source: Telstra Analysis

Source: Financial Reports, Ovum, Telstra Analysis; Figures in $AUD

Source: Financial Reports, Ovum, Telstra Analysis; Figures in $AUD

SVOD THE BIG DISRUPTOR

DISRUPTORS MAY

GET DISRUPTED

HOW HAS THE DISRUPTION

STARTED IN AUSTRALIA?

Source: Ovum, Company Financial Reports, Brand Tracker 2015

LINEAR CHANNELS SVOD / TVOD / EST

iQ3

MOBILE& TABLET

T-BOX /TELSTRA TV

FOXTEL FROM TELSTRA

ON T-BOX

TELSTRA MEDIA

OFFERINGS

+ WorldClass

CustomerExperience=

DifferentiatedContent

TV

TELSTRA TV TM

FoxtelWorldClass

Network

OUR FORMULA

WORLD CLASS CONTENT

THANK YOU