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Cisco PoweredYour Trusted Source for Cloud and Managed Services
What’s under the hood matters!!!Mohammad Abdel
Sr. Manager, Global Cloud GTM Halifax, Canada
October 6, 2015
2© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Customers want the same quality of service from cloud providers that they have with Cisco on premise.That’s why we are setting the cloud standard with Cisco Powered
““
Delivering Enterprise Class Clouds, Our challenge & Objective!
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
3
Cisco Powered Methodology to Deliver an Enterprise Class User Experience
Broad Services Portfolio
Security Everywhere Enablers
of Fast IT
Choice of Consumption
Models
Servicesand Network Designed Together
Cisco and Ecosystem
Aligned
Enterprise class SLAs
Independently Validated Services
Industry Innovation Leadership
Cloud and Managed Services
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
4
Choice of Consumption Models
Build Your Own As a serviceOn-Prem or in the Public Cloud
Cloud ManagedIT Operated Public Cloud
Customer Cisco / Partner
Customer Cisco + Partner Cisco / Partner
On-Prem Cisco / Partner
Build Buy
Ownership
Management
Location
Build or Buy Decisions By Workload
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
5
Cisco Powered Methodology to Deliver an Enterprise ClassUser Experience
Broad Services Portfolio
Security Everywhere Enablers
of Fast IT
Choice of Consumption
Models
Servicesand Network Designed Together
Cisco and Ecosystem
Aligned
Enterprise class SLAs
Independently Validated Services
Industry Innovation Leadership
Cloud and Managed Services
6© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Security EverywhereEnd-to-end from your private cloud and data center to the public cloud
• Policy-based network and data coverage
• Automated control and centralized management of applications and data policies across multi-tenant environments and multi-cloud
• Automated resolution of security attacks reduces downtime recovery by up to 50%
7© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Enablers of Fast IT
Lifecycle of professional services
Cisco Intercloud Fabric ensures
seamless and secure workload migration
Application-centric policy with
uniform orchestration and
management
8© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
A Broad Services Portfolio
• 575 local and global deployments
• Your choice of leading platforms, operating systems and architectures
• Intercloud Services with Application Centric Infrastructure (ACI) and Cisco Intercloud Fabric (ICF) provide workload portability across the Intercloud
• Industry compliance with governance, data privacy, and risk mitigation
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
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A Broad Services Portfolio
DaaS DRaaSIaaS
Infrastructure as a Service
Desktop as a Service
Disaster Recovery as a Service
SAP HANA HSS
FnSaaS
Cloud Cell Architecture for
SAP HANA
Hosted Security Service
BYODas a Service
Foundation for SaaS
AXaaS
Application Experience as a
Service
UCaaS* CCaaS*TPaaS
Unified Communications
as a Service*
Contact Center as a Service*
TelePresence as a Service
Infrastructure as a Service
Security
Desktop as a Service
Disaster Recovery as a Service
SAP HANA HSS
BYODaaS FnSaaS
Cloud Cell Architecture for
SAP HANA
Hosted Security Service
BYODas a Service
Foundation for SaaS
iWANaaS
Intelligent WAN as a Service
*Based on HCS
UCaaS* CCaaS*TPaaS
Unified Communications
as a Service*
Contact Center as a Service*
Video & TelePresence as a Service
Managed Services
Cloud Services
CPA for MCP IaaS DaaS DRaaSCisco Powered
Architecture for the Microsoft Cloud Platform
Cloud
Cloud VPN Cloud MPLS Cloud IWAN
Virtual Managed Services
Business CommunicationsUnified Contact
CenterBusiness Video
ConnectivityInternet Service
IP TrunkingMetro Ethernet (ME)
MPLS VPNService Provider Wi-Fi
Data Services over Satellite
Collaboration
Managed Security
Best Effort
Primarily development/test workloads
Designed primarily for on-demand services
Focused on low initial cost
Usage based cost often charged by the hour
Limited commitment required
Less stringent SLAs
Additional cost for each incremental capability
Enterprise Class
Designed for dev/test up to enterprise applications
High availability with 99.99% to 99.999% SLAs
Redundancy built into the offering
Network access and security built into the offering - (FW, IDS, IPS, DLP, vLAN, etc)
Enterprise features included in price
Often certified by independent and industry third parties
Typically monthly usage based
Leverages volume and contract commitments for discounts
Commitment to Open Standards
24 x 7x 365 Day 2 support
Local account management and professional services available
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
10
Best Effort vs. Enterprise Class
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
11
Cisco Powered Methodology to Deliver an Enterprise ClassUser Experience
Broad Services Portfolio
Security Everywhere Enablers
of Fast IT
Choice of Consumption
Models
Servicesand Network Designed Together
Cisco and Ecosystem
Aligned
Enterprise class SLAs
Independently Validated Services
Industry Innovation Leadership
Cloud and Managed Services
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
12
Choice of Consumption Models for your Workload Needs
Public, private, hybrid, managed private,managed services, virtual managed services
Supports traditional applications (finance, supply chain…) and cloud native (Box, Spark, Webex…)
21 reference cloud, managed, and virtual managed architectures
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
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• Local and global cloud builders, providers/ resellers, aggregators, ISVs
• The worlds leading network providers are Cisco Powered cloud services providers
• Cisco Evolved Services Platform (ESP) virtualization and orchestration software platform reduces cost by up to 45%
Cloud services and network capabilities designed to work together for optimal performance
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
14
Cisco and the Ecosystem Strategically
Aligned• Cisco sales connects customers to validated partners for the best build/buy choice
• Partners are customers’ primary point of accountability providing first line support and consulting services
• Partners build on Cisco products and architectures to deliver differentiated solutions
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
15
Cisco Powered Methodology to Deliver an Enterprise ClassUser Experience
Broad Services Portfolio
Security Everywhere Enablers
of Fast IT
Choice of Consumption
Models
Servicesand Network Designed Together
Cisco and Ecosystem
Aligned
Enterprise class SLAs
Independently Validated Services
Industry Innovation Leadership
Cloud and Managed Services
16© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Enterprise Class SLAs (four or five 9s)
• Services are delivered on integrated, tested hardware, software, and application reference architectures
• Cisco is the number one supplier of infrastructure to cloud providers
• All cloud services are built on Cisco UCS servers providing world record breaking performance
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
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Independently Validated Services
Rigorous third-party audit validates the deployment and supporting operations of every service
Demonstrated scalability by independent third party
Recognized for leadership in network virtualization for streamlined service deployment and management
18© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Third Party Audit
• Review of the services and its customer valueOverview
• Advanced technology, specialization, and personnel requirementsPrerequisites
• Architectural, hardware, software, and management requirements of the service
Partner System/Solution Requirements
• Any on-premise requirements of the serviceCustomer Requirements
• Day 2 operations, customer portals, reporting, etcService Level Management Requirements
Cisco Powered cloud service must pass a rigorous audit process before it receives the Cisco Powered ingredient brand
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
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Industry Innovation Leadership• Established history of
leading technology transitions
• Actively advancing open standards for cloud and managed services
• Build, acquire, or partner approach for the development of solutions and services for faster innovation and to address customer need
20© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
IDC On Cisco Powered
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
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Broad Services Portfolio
Security Everywhere Enablers
of Fast IT
Choice of Consumption
Models
Servicesand Network Designed Together
Cisco and Ecosystem
Aligned
Enterprise class SLAs
Independently Validated Services
Industry Innovation Leadership
Cloud and Managed Services
Cisco Powered:Now the Partner Role and Impact!!!
The methodology to investing back in our partner community, GTM
Go to Market
Awareness
Joint Marketing
Market Development Funds
22© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco’s Cloud Channel Go-To-Market Strategy
Solutions & Services for Building
and Providing Clouds
Enable Partners to build, provide, white label and resell private, public or
hybrid clouds
Develop Demand for Cisco Powered Cloud
Services
Enable all Partners to accelerate this transition to new business models
Rich Ecosystem of Integrated Solutions
Develop and expand ecosystem to
develop, deliver and enhance
Cisco Powered cloud services
Leverage Assets to Drive Partner GTMAccelerate Time to
Market (TTM), reduce costs, drive growth
and increase profitability
Partner Enablement of Cisco Powered Cloud Services
Enable our Partners to Build, Provide, White Label & Resell Cisco Powered Cloud Services
Cloud Provider
Cloud Aggregator
Cloud Builder
Creates and delivers cloud services built on Cisco validated architectures.
Sells Cisco Powered providers’ cloud services to customers
*While this route to market is most prevalent, cloud providers can employ CSRs through various models, including agent, sell-through reseller, white-label reseller, etc., where roles and responsibilities will vary accordingly.
Cloud Services
Reseller
Offers a broad portfolio of cloud services to resellers and customers as a one-stop service.
Builds out public and private cloud infrastructure for partners and end customers.
Cloud Partner Go To Market…. The Roles!!!
24© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Partner Ecosystem ApproachBringing the World’s Best Partners Together
Cisco Powered Cloud Services Providers (200+)System Integrator (SI) Partners
Technology Partners ISVs: Independent Software Vendors (70+)
25© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Key Canadian Cloud PartnersInfrastructure as a Service (IaaS) Hosted Collaboration Solution (HCS)
Voice, Voicemail, Video, Messaging, Web Conferencing, Contact Centre
Telepresence as a Service (TPaaS)
Compute, Networking, Storage
Video
26© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
What’s under the hood matters!Cisco Powered• Partner delivered
cloud and managed servicesbased on integrated and pre-tested Cisco architectures.
• Each service is independently audited to confirm the proper deploymentand the partner’s ability to support four or five 9s SLA.
• This is not just a logo or co-branding program.
• Cisco Powered isCisco’s global methodologyto assure enterprise class cloud and managed service delivered by our partners.
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
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Learn About Cisco Powered
cisco.com/go/ciscopowered
Thought Leadership
Web MediaEvents
Social Media
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
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Look for the Cisco Powered Logo
AT&T
CSC
TelefonicaAllstream
TelstraDeutsche Telekom
SunGard
LogicalisDimension Data
NEC
Orange
Core BTS
Quest
Ingram Micro
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
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Find a Cisco Powered Services ProviderCisco Partner Locator Cisco Powered Services Catalog
30© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
“The future of IT is in the cloud and Cisco Powered is your secure, trusted choicefor enterprise class cloud and managed services”
Nick Earle SVP Cisco Cloudand Managed
Services
31© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
The Cisco Powered
Our objective is to have you:
CHOOSE WISELY
• Trusted innovation and market leadership Cisco Intercloud, IOE,…
• End-to-end security• Local and global data to ensure
compliance• SLA’s for an assured performance• 3rd party audit of all services
DEMAND MORE FROM THEIR CLOUDS
• Best effort is no longer acceptable• Cloud service needs to be enterprise
class• Workloads drive the selection of
cloud services• Cisco Powered providers offer services from
a portfolio of 21 cloud and managed services architectures
Not All Cloud Services Are Equal
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
32
Learn Cisco Powered Value
&what’s in for you!
Visit with our Cloud Providers and/or Builders@ the World Of
Solution Today!!!
Determine your direction:
Build Or Buy Or Both
Next steps for choosing Cloud wisely !!
Cisco Powered is your trusted choice for cloud and managed services
from our validated partnersto optimize your organization r the
connected world www.cisco.com/go/ciscopowered
Thank You. Visit us in the World of Solutions.
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Entry Point for Intercloud & Hybrid IT© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
ChallengeService Element Outcomes
No Cloud Management
Cloud Lifecycle Management Govern cloud/hybrid IT
Costs Identify/Reduce Cloud Spend Reduce cloud costs up to 15-25%
Risk & Compliance Risk Mitigation Reduce security, privacy,
& compliance challenges
Shadow IT Cloud Discovery Discover cloud services/Shadow IT
35© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco Confidential
Measures cloud adoption level from ad hoc to Optimized
Peer comparison by geo, industry and company size (3400+ organizations in
17 countries)
Revenue, cost savings and time-to- market improvement estimates based on moving to next level
IDC plus Cisco recommendations of technology roadmap
36© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
• Investing in partner to partner collaboration to deliver Enterprise cloud services.
• Partner Summit 2014 – Gold Partner requirements change
• Matching Cloud Providers with Cloud Resellers
• 200%+ growth in Resellers in FY15
Partner EnablementCloud Connections
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
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30MNew devices connected
every week
78%Workloads processed
in Cloud DCsby 2018
5TB+of data per person
by 2020
180BMobile apps
downloaded
in 2015
277XData created
by IoE devicesv. end-user
Data Center and Cloud Power Market Disruption
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