Cloud-Computing and Energy Efficiency an holistic approach

Cloud-Computing and Energy Efficiency an holistic approach

Christophe PinardEMEA Strategic Alliances Director

Schneider Electric – the global specialist in energy management

billion € sales in 2010

% of sales in new economies

people in 100+ countries

of sales devoted to R&D

Residential 9%

Utilities & Infrastructure 20%Industrial & machines 24%

Data centres 17%

Non-residential buildings 30%

Balanced geographies – FY 2010 salesYear-end 2010 employees

Diversified end markets – FY 2010 sales1

North America

24% Asia Pacific

24%Rest of World18%

WesternEurope

34%

1 Proforma with Areva D integrated on 12-month basis

26,000

41,700

31,900

19,200

Listed on the Paris Stock Market – CAC40

SIX Trends in our World…Click to edit Master text stylesSecond level

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Connectivity Simplicity

Globalization

EmergingMarkets

DemandFor Energy

Security

Need for Energy !

Connectivity

HardwareProtection

DataProtection

Network Economy

20082004 200620022000 2012

Business Availability

Rel

ativ

e C

usto

mer

Val

ueApple Apps !

Mail

VIDEO

Business & Social Networks

IT starves for Energy:

Cloud

The energy dilemma

vsEnergy demandBy 2050Electricity by 2030

CO2 emissions to avoid dramatic climate changes by 2050

The facts The need

Source: IEA 2007

Source: IPCC 2007, figure (vs. 1990 level)

Double-edged squeeze

The PLANET

Reduce carbon footprint !

The BUSINESS

$$$More computing per watt !

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1970

1995/2000 - Internet Revolution

2000/2010 Maturity

IBM 370/168

1985

Ferrari 2006

Colo site , London 2000

1995The Server

Revolution

ToT

The

Dotc

om

Bubb

le

Big Iron

A look back…

Digital data will grow 44 times by 2020

The New Decade – Into the Cloud ● SERVICE BASED● RAPID ELASTICITY AND SCALABILITY● SHARED RESOURCES● PAY PER USE ● UBIQUITOUS NETWORK ACCESS

The datacenter is the computer

Service Providers will lead in the Emergence of the “Enterprise-Cloud” datacenter

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IDC, 2011

Benefits from the Cloud

CaPex reduction : Allows greater optimization & utilization of IT assets, doing more with less & achieve significant cost reduction by adopting the required capacity instead of building for maximum capacity.

OpEx reduction : Billing to the enterprise on a pay-per-use basis. Through automation, it reduces the amount of time & effort needed to provision & scale IT resources.

Simplification : Allows simplification of the IT infrastructure resources to fewer standardized products, technologies & platforms. This reduces operational complexity & promotes operational consistency.

Flexibility : Provides flexibility in the way to source, deliver & consume the IT services needed to build business capabilities.

Agility : Compress the time needed to provision & deploy new apps & services from months to minutes. This increased agility brings new capabilities to market sooner, creating a potential competitive advantage.

Barriers to adoption…

Security: Will I maintain my level of security?

Compliance: Will it meet the same regulatory compliance requirements?

Reliability & quality of service (QoS): Will SLAs for reliability and QoS be met in the cloud, especially given the multi-tenant use of the underlying IT infrastructure?

Control: Can application owners still have the same amount of control over their applications and the infrastructure ?

Flexibility in the choice of the vendors : Will the use of a vendor for cloud services or infrastructure prevent use of a different one in the future ?

Will the enterprise's data & apps be tightly locked into a particular model?

Impact of the Cloud on the DC Industry

Growing number of applications & services requiring storage

Web-based communications creating exponential amount of data

Cloud relies on 100% uptime and security

Increase complexity in computing environment requires focus from IT department & physical infrastructure likely to be outsourced to more efficient data centres

Fundamental infrastructure hasn’t changed; Power, bandwidth and cooling still serve as the backbone but design is redefined

● Increased server utilization through virtualization ● Consumption based pricing model will impact providers

revenues● Growth in the Cloud and Managed Service model is

fostering co location

2011 will shape the future. The market will migrate to Cloud-Computing

– Because it allows Density optimization– Because it does increase the DC efficiency– Because it reduces costs overall

● Power & Cooling concerns will change from being a one-time Capital expense decision to being an ongoing, operating expense decision.

● Large scale environments will require new designs to answer power, cooling & density challenges

The new landscape of the cloud computing

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● Highly fragmented market● High focus on monitoring & management of the DC

-contributing to cost savings efforts, datacenter design decisions, risk management, Cloud categorization, virtualization consolidation projects-

● Fierce competition to monitor & manage Energy in customer’s DC

The different layers

Virtualized (cloud) operating systemVMware/ Microsoft

Unified network and computingCisco

Virtual information infrastructureEMC/Netapp

integrated connectivity

integrated management

integrated functionality

integrated security

integrated services and solutionsenterprisedatacenters

compatibleservice providers

Virtualized DatacenterAPC

integrated DC physical infrastructure

Data Center Maturity Model

DCFMData Center Facility Management

DCIMData Center Infrastructure

Management

Racking & Cabling Guides for Nexus

NEW! APC

NetShelter

Cisco-Approved!

flexible to scale capacity

And fully orchestrated with all the other elements on the operational side

Rack Row Room BuildingIT room

Server

Excellence in service Operations

Security Management

White SpaceManagement

PowerManagement

Process & machine Managemen

t

BuildingManagement

TMStruxureWarefor data centers

Now IT & OT can talk to each other !

Virtual Machine Manager

Operations

IT

Moving VMs for best productivity

Keeping watch on power, cooling, people

!

OK, taking action!

Trouble

OT *

* OT is the Gartner term for “operations technology” for physical infrastructure:

• Power• Cooling• Environment• Physical security

Our value proposition : One solution provider

BARRIERS

•SECURITY•COMPLIANCE•RELIABILITY•QoS•SLAs•CONTROL

OUR RESPONSES

•Redundancy•Surveillance•Multi vendor compatibility•Quality of solutions•Service Excellence•Project management expertise•Software capabilities

Process & machine

management

BuildingManagement

Powermanagement

Security Management

White SpaceManagement

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Thank You !