Columbia College Inside The Entrepreneur

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December 09 SocialMediaAlive

GoSocialmedia

Entrepreneurs

GoBig

Inside the Entrepreneur Lecture Series ColumbiaCollege

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Whatisthevalue

OfYourNetwork?

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Whatyouknow

+

Whoyouknow

+

Whoknowsyou

ClicktoeditMaster/tlestyleWhatyouknow

YourblogYourwebsite

YourcommentsYourcontent

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ReadWatchListenSee

Connect

ClicktoeditMaster/tlestyleWhoknowsyou

YourblogYourwebsite

YourcommentsYourcontent

FansFriendsFollowersCustomers

Communi/esAdvocates

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Whatisthevalue

Ofengaginginnewtechnologies?

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Whatyouknow Whoyouknow

+

Whoknowsyou

+

ThePowerofLeverage

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10SimpleStepsforBoos/ngBusinessthroughEmergingTechnologies

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1

SetObjec/ves/Guidelines

Whatarethekeybusinessobjec/vesandgoalsthatcanbeboostedor

refreshed?Whatareyourguidelinesforinterac/on/engagement?

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2

Define

WhatWho isimportanttoyourbusiness

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3

Researchandiden/fypeopleandcommuni/esthatareengagingandinfluen/alinyourdomain

Research

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4

Listen

Listen,readandwatchthecontentyoudefinedand/orthepeopleyouiden/fied

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5

Connect

Developconnec/ons,follow,"friend",subscribeto

communi/esinyourtopicareas

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6

Comment,ques/on,rate,promoteandthank

Par/cipate

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7

Post,publish,broadcastinforma/onofbenefittoyourcustomercommuni/esand/or

yourmission

AddValue

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8

Reviewthe/meandresourcesyouareinves/ngandevaluatethisagainsttheobjec/vesandgoalsyouusedtostarttheprocess

Measure

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9

Innovate,createandproducenewandexci/ngcontent

Innovate

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10

Usetheresultsofyourmeasurementstoevolveyoursocialmediaeffortsandyour

overallobjec/ves/guidelines.

Repeatbacktostep1

Evolve

ClicktoeditMaster/tlestyleCentralSierra

LocalStars

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Sierra Hills Market

Teri Murrison County Supervisor

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SpotlightonBlackOakCasino

MySpace SpacesforCasino,comedyandWillowCreekLounge–1000plusbandsarefollowers

Facebooksite Updateinfoonjackpots,winnersandprogress

Twider Promoupdates,wins,news

SMStext No/fiesjackpotupdates

Yelp Reviewandinsomecasesrespondtoguestopinions.MostoftheYelpcommentsareposi/ve

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MEDIA ALIVE

SHARON@SOCIALMEDIAALIVE.COM

Twitter: mktwow Blog: getbusinesswow.wordpress.com

Phone: US 1.408.507.2084 France: +33.686.17.8592

SHARON CROST