Compelling Sites

sticky sitesonce they visit, help them stick around

Cate IndianoDesktopMedia

Utilizing CS4 and a bunch of other mostly free tools!

questions

how many manage your own sites

what products do you use?

what type of content are included

how often is it updated

Analytics

• How long are people sticking around?

• What are they looking at?

• What tool are you using? Google Analytics

what kind of elementskeep them

widgets

Dreamweaver extensions

Widget box:everything from countdown to polling to SM feeds

video

posted to youtube and then to site, let’s demo

• dropped into flash component, and/or added in dreamweaver

flash

rotating banners or carousels

• animations

social mediaintegrate your social media presence with badges

rss

Feedforall

How to set up a feed

• just as you know your subscriber base for email marketing, you can have a subscriber base for your site, feedburner can track it

images

flash banners

• flickr

podcasts

Audacity

Garageband

• RecordforAll

userpolls

widgets

• Uservoiceexample: GSA

livecam

Live streaming entertainment!

ustream

• How to?

• (they have a facebook app too)

want to learn more?

The Marketing Technology Training Certificate Program

104 hours of New Media trainingdelivered onsite or online7 college creditsfinal project: a marketing proposal complete with ROIfantastic student kit of books and a flip video camera

need to upgrade your skill set but can’t afford to?check with your state’s incumbent worker training fund!

cate brosseau indianomarketing technologies consulting and trainingcertified technical trainer, adobe certified instructor

the marketing technology training certificateauthor, InDesign@Work, wbe, member astd317.955.9300 cate@dm-corp.com

www.desktopmedia-corp.comwww.desktopmedia-training.comlinkedin: www.linkedin.com/in/cateindianodelicious: marketing technology bookmarksskype: desktopmediatwitter: desktopmediacard.ly/cate_indiano