Conversion conference rob jackson 2012

ElisaDBI - Digital Business Intelligence

Top 5 CRO Tools for Improving Site Performance

A little about me

•@conversion_guru

•Working in digital for 7

years

•Founder of Conversion

Thursday in the UK

•Blogger for the Telegraph

•Founder of Elisa DBI in

the UK

Conversion Conference

Understand why

Find what

isn’t workingBuild a business

case for change

Test & implement

hypotheses

@conversion_guru

•Underpinning strategy

based on your business

model

•High degree of

customisation

•The right skills to turn data

into insights & change

• (not your SEO team)

•Buy in from leadership

within the business

• Integration with other

digital touch-points@conversion_guru

• Import data from any

internet connected source

•Stich users together

across multiple devices

•Begin to win back the

Unique Visitor metric

•Optimisation of ad spend

across multiple channels

•For our whitepaper email

intelligence@elisa-

dbi.co.uk

@conversion_guru

@conversion_guru

WHY!

@conversion_guru

•To understand the whys

behind the whats you

need to go further

•Qualitative & quantitative

methods can be joined

together

•Survey data & custom

events are a great way of

doing this

@conversion_guru

•Cloud based session

recording tool

•Captures all interactions

within a browser

•Heatmaps, segmentation,

alerts and retargeting all

supported

• Integration with analytics

provides further context

@conversion_guru

SHOW ME DA MONEY

@conversion_guru

@conversion_guru

•Free to download & open

source

•Visualise relationships

between data & networks

•Great for exploring things

that you didn’t know

existed

@conversion_guru

@conversion_guru

•Page load times can be

an issue

•Getting IT to implement

what you have done

•Having so many people

involved in the process

•The dreaded flicker

@conversion_guru

•No JavaScript tagging

required

• Improved page load

speeds

•No ‘flicker’ with

behavioural targeting

•Piggy back on other tools’

cookies to re-target

•Split path testing

•Test within mobile devices

Web SiteVisitors

@conversion_guru

@conversion_guru

Thanks!@conversion_guru

rob@elisa-dbi.co.uk

conversionthursday.com/en