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Cooperative Extension’s Web Presence
Where, How and Why
Greg JohllDirector, CE Tech Services
History 101 - The web in Cooperative Extension
Why change? How is change happening? Where our web presence is headed. Wrap-up/questions.
Presentation Overview
The Stone Age
History 101
<HTML><HEAD> <TITLE>My web site</TITLE></HEAD><BODY > <H1>Welcome to my site</H1>…</BODY></HTML>
The Stone Age
History 101
• Technical• Time Consuming• Kind of like looking at the pictures from the 70’s where you had the big hair and a leisure suit (minus disco lights).
The Bronze Age
History 101
Netscape Navigator Gold
The Bronze Age
History 101
• Less, but still technical• Like blue jeans – don’t stand out and very functional.
The Industrial Age
History 101
The Industrial Age
History 101
• Efficient - Like a Model T• WYSIWYG•Focus on content, not design• First step towards content management system.
• Closed system• 3rd party application Contribute• Dressed up, but no place to go.•Not extensible
The Modern Age
History 101
UW-Extension/UW Colleges
Integration4 Years
Modern Age
History 101
SharePoint Intranet WordPress
FYI, Coop Connection, Counties
Why Change?
External audiences 51% visit rarely19% visit oftenMarketing and
education focusDrive people to
county offices
Internal audiences91% visit often9% visit rarelySharing of informationCommunicating with
colleagues
Rarely: Up to once a monthOften: Monthly to several times a day
Different audiences have different needs.
Reduce clutter Educational programming content focus Enable Web 2.0 access to content (RSS,
Embeds) Embrace social media
External Audience
Reduce clutter Leverage social networking concepts to
connect people and information◦ Build community◦ Improve communications◦ Knowledge repositories
Common platform for access to business processes
Enable online team/workgroup collaboration
Internal Audiences
WordPress◦ FYI
fyi.uwex.edu◦ Coop-Connection
blogs.ces.uwex.edu◦ Counties
counties.uwex.edu pepin.uwex.edu
How is change happening?
Purpose◦ Educational and/or informational content,
typically of a statewide interest (not internal business or administrative information)
Intended Audience◦ General Public◦ NOT colleagues, team members, administration
FYI http://fyi.uwex.edu/
Purpose 1◦ Internal communication (password protected) ◦ Intended Audience: Cooperative Extension
faculty/staff◦ Examples:
Updates from the Dean: blogs.ces.uwex.edu/dean/ Strategic Directions:
blogs.ces.uwex.edu/strategicdirections
Coop Connection http://blogs.ces.uwex.edu
Purpose 2◦ Administrative information or activities that are
not educational programming content (e.g. conferences)
◦ Intended Audience: General Public & Cooperative Extension faculty/staff
◦ Examples 2011 County Leadership:
blogs.ces.uwex.edu/leadershipconference WACEC 2011 State Coference:
blogs.ces.uwex.edu/wacec
Coop Connection http://blogs.ces.uwex.edu
Purpose◦ County office web presence
Audience◦ General public
Examples◦ http://dodge.uwex.edu/◦ http://bayfield.uwex.edu/
Counties http://counties.uwex.eduhttp://greenlake.uwex.edu
SharePoint
How is change happening?
Workspaces◦ Online collaboration spaces for groups/teams◦ Document library, calendars, lists, blogs, photo
library, discussion forums, simple gant charts, RSS reader
◦ Integrates with Microsoft Office 2007, 2010
◦ Not the final storage space for “final “documents meant to be found by others.
How is change happening?
MySite◦ My Profile – Facebook like page with information
about you. Status updates Directory information Overview, Org chart, Content (documents), Tags &
Notes, Colleagues, Memberships (workspaces)◦ My Content – Personal and Shared documents◦ My NewsFeed – Facebook like stream of activity by
others
How is change happening?
Intranet◦ Global site – main portal page to all of the
SharePoint network.◦ People search◦ Institutional processes◦ Knowledge repositories◦ Divisional discussion
How is change happening?
Public Portalwww.ces.uwex.edu
Legacy ColdFusion
Applications
Legacy Contribute
Sites
FYI Counties
Where’s this all headed?
Admin Sites that
Need Public
Presence
Coop Connection
Public/Private
Where’s this all headed?Internal
Authentication
External Authentication
Internal Authentication
Public Portalwww.ces.uwex.edu
Legacy ColdFusion
Applications
Legacy Contribute
Sites
FYI Counties
Admin Sites that
Need Public
Presence
Coop Connection
Public/Private
Public Internet
External Authenticatio
n
InternalCommunication
&Collaboration
Questions
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