WelcomeWelcome to Jackson County!!! to Jackson County!!!“The Crown Jewel of

Extension’s Great Northwest”

Jackson County ExtensionJackson County Extension

Report ofReport of

Long Range Program PrioritiesLong Range Program PrioritiesMarianna, FloridaMarianna, Florida

July 1, 2003

Jackson County Extension Jackson County Extension FFacultyaculty

•Charles Brasher, CEA III

•Vegetables/1890’s Programs & Master Gardeners

•M.S. U of Tennessee

•Jackson CES - 1974

•Joan Elmore, CEA IV

•Family & Consumer Science

•M.S., U of West Florida

•Jackson CES-1979

•Ed Jowers, CEA IV

•CED, Agronomy

•M.S., U of Florida

•FCES-1971; JCES-1985

•Heather Kent, CEA I

•4-H Coordinator

•M.S. Auburn University

•Jackson CES-1999

•Doug Mayo, CEA II

•Livestock, Forages, 4-H

•B.S. U of Florida

•FCES-1996; JCES- 2000

•Clyde Smith, CEA II•Regional Specialized Ag/IPM •M.S. Mississippi State•JCES-July 1, 2003

Jackson County Extension Support StaffJackson County Extension Support Staff

•Barbara Pledger

•Administrative Support III Office Manager

•JCES-1974

•Katrina Florence

•Administrative Support II (Brasher & Elmore)

•JCES-1982

•Annette Hagans

•Administrative Support I Receptionist

•JCES-1998

•Sharon McRoy

•Administrative Support II (Kent, Mayo & Smith)

•JCES-1998

•Joy Miles

•4-H Program Assistant

•JCES-2002

Jackson County Ag Office ComplexJackson County Ag Office Complex

Completed: November 1997Square footage: 24, 183

• Extension: 14,183 sq ftExtension: 14,183 sq ft

Cost: $1.6 million+New Auditorium (est. completion Jan 2004)

• 10,000 sq ft10,000 sq ft• Seating Capacity: 300 banquet styleSeating Capacity: 300 banquet style• Cost: $850,000Cost: $850,000

Occupants• County ForesterCounty Forester• Florida Peanut Producers Florida Peanut Producers

Assoc.Assoc.• USDA Farm Service AgencyUSDA Farm Service Agency• UDSA NRCSUDSA NRCS• USDA Rural Development USDA Rural Development

(District & County Offices(District & County Offices

Jackson CountyJackson County

Jackson County ProfileJackson County Profile

Area - 955 sq miles• >40% in farms>40% in farms

• 56% is forested56% is forested

Population – 46,755• Density – 53 per sq mileDensity – 53 per sq mile

• 66% live in unincorporated areas66% live in unincorporated areas

• Towns with population > 1,000o Graceville – 2,402Graceville – 2,402o Malone – 2,007Malone – 2,007o Marianna – 6,230Marianna – 6,230o Sneads – 1,919Sneads – 1,919

• By Residence• In Households - 40,561In Households - 40,561

• In Group Quarters - 6,194In Group Quarters - 6,194

• Racial Demographicso White – 71.3 %White – 71.3 %o African American – 27.1%African American – 27.1%o Hispanic – 2.9%Hispanic – 2.9%o American Indian - 1.4 %American Indian - 1.4 %

Jackson CountyJackson County Population Demographics Population Demographics

Population Demographics

– 52.5% male52.5% male

AGE Groups

– <5 years – 5.5%<5 years – 5.5%

– 5-19 years - 19.9 %5-19 years - 19.9 %

– 20–54 years- 10.0 %20–54 years- 10.0 %

– 54-64 years- 30.2 %54-64 years- 30.2 %

– >than 65-14.6>than 65-14.6

– Median age – 37.6 yrsMedian age – 37.6 yrs

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

1980 1990 2000

Jackson County HousingJackson County Housing

Total Housing Units - 19,490

County Florida

Home ownership rate (%) 77.9 70.1

Multi-unit structures (%) 6.5 29.9

Median value $66,700 $105,500

Households 16,620 -

Persons/household 2.44 2.4

Median household income $29,744 $38,819

Income & Employment ProfileIncome & Employment Profile

Income

0

1000

2000

3000

4000

5000

6000

7000

1990 2000Year

Employment Category

Farm & Ag Related ManufacturingRetail Trade ServiceGovernment

Source1990 2000

($ million)

Farm/Ag related 22.6 21.5

Manufacturing 41.1 33.7

Retail Trade 40.8 44.3

Services 38.5 53.1

Government 122.5 151.6

Per capita $12,421 $16,869

Mean Household $32,372 $44,823

Estimated Farmgate Value, 2002- $96 million

Jackson County AgricultureJackson County Agriculture

Acres-Major Fld CropsAcres-Major Fld Crops

No. of farms $No. of farms $

Jackson County Vision ProcessJackson County Vision ProcessCounty Wide Survey16 Community Workshops2 County-wide ForumsVision Concentrated on:– What we want to achieveWhat we want to achieve– What we want Jackson What we want Jackson

County to be in 2020County to be in 2020– Sets out framework for Sets out framework for

accomplishmentaccomplishment

Identifies strategiesIndicators of success

What We HeardWhat We Heard“Cornerstones of Imagine Jackson”“Cornerstones of Imagine Jackson”

Livable Communities• Goal: To take full advantage of planned growth by defining Goal: To take full advantage of planned growth by defining

and preserving our rural character, and enhancing the and preserving our rural character, and enhancing the services and facilities available to all citizens.services and facilities available to all citizens.

Healthy Economy• Goal: To create an economy that allows all citizens the Goal: To create an economy that allows all citizens the

opportunity to carry out a productive life, fulfilling personal opportunity to carry out a productive life, fulfilling personal aspirations and adding value to the economy.aspirations and adding value to the economy.

High Quality Environment• Goal:To identify and manage our natural assets in such a Goal:To identify and manage our natural assets in such a

way as to preserve their value for present and future way as to preserve their value for present and future generations, while offering recreational and interpretive generations, while offering recreational and interpretive activities.activities.

Implementing the VisionImplementing the Vision

Listening Session ReportListening Session Report

Family and Youth– Citizen ApathyCitizen Apathy

– Disorganization of the CountyDisorganization of the County

– Health, Nutrition, Disease PreventionHealth, Nutrition, Disease Prevention

– Financial ManagementFinancial Management

– Character developmentCharacter development

Listening Session ReportListening Session Report

Agriculture and Natural Resources– Diversified agriculture/integrated resource managementDiversified agriculture/integrated resource management

– Value added ag opportunitiesValue added ag opportunities

– Need for more emphasis on small farm/ranchettesNeed for more emphasis on small farm/ranchettes

– Alternative cropsAlternative cropsFinding the crops that best match our region (world competitive)Finding the crops that best match our region (world competitive)

– Maintain core ag programsMaintain core ag programs

– Assistance in developing alternative incomesAssistance in developing alternative incomesEcotourism, high value and low acreage crops, marketingEcotourism, high value and low acreage crops, marketing

– More efficient and cost effective irrigation systemsMore efficient and cost effective irrigation systems

– More cooperation between ag and rural interest groupsMore cooperation between ag and rural interest groups

Long Range Program PrioritiesJuly 1, 2003

JacksonJackson County ExtensionCounty Extension

4-H/Youth Development4-H/Youth DevelopmentLong Range GoalsLong Range Goals

Improving Organizational Development & Public Relations– Develop 4 new partnerships with grass-roots Develop 4 new partnerships with grass-roots

organizations that target youthorganizations that target youth– Develop and maintain 8 new community or special Develop and maintain 8 new community or special

interest 4-H clubs in the communities of Graceville, interest 4-H clubs in the communities of Graceville, Grand Ridge, and Malone.Grand Ridge, and Malone.

– Recruit, train, and utilize and 4-H and Expansion and Recruit, train, and utilize and 4-H and Expansion and Review Committee that reflects Jackson County’s Review Committee that reflects Jackson County’s demographics.demographics.

– Develop a Jackson County 4-H FoundationDevelop a Jackson County 4-H Foundation

Developing Volunteer Leadership– Implement a standard procedure for screening, Implement a standard procedure for screening,

selecting, training, and evaluating volunteersselecting, training, and evaluating volunteers– Identify, recruit, and train at least 4 minority Identify, recruit, and train at least 4 minority

volunteersvolunteers

Developing Life Skills– 30% of 7,716 (2,315) youth will develop, improve, and 30% of 7,716 (2,315) youth will develop, improve, and

enhance life skills such as public speaking, self-enhance life skills such as public speaking, self-confidence, record-keeping, responsibility, and money confidence, record-keeping, responsibility, and money management through a variety of subject-matter management through a variety of subject-matter projects. These skills will be measured through 4-H projects. These skills will be measured through 4-H member and parent surveys. member and parent surveys.

4-H/Youth Development4-H/Youth DevelopmentLong Range GoalsLong Range Goals

Improving Organizational Development & Public Relations– Increase in number of clubsIncrease in number of clubs– Increase in communities’ knowledge of 4-HIncrease in communities’ knowledge of 4-H– Increase in minority involvement in 4-HIncrease in minority involvement in 4-H– Increase in monetary support of the overall 4-H programIncrease in monetary support of the overall 4-H program

Developing Volunteer Leadership– Increase in quality and quantity of full-time volunteersIncrease in quality and quantity of full-time volunteers

Developing Life Skills– Increase in life skills as reported through 4-H member and Increase in life skills as reported through 4-H member and

parent surveysparent surveys

4-H/Youth 4-H/Youth DevelopmentDevelopment

Outcome IndicatorsOutcome Indicators

Family & Consumer SciencesFamily & Consumer Sciences

Program Area: Financial ManagementTarget Audience(s)– Individuals with poor budgeting or credit historyIndividuals with poor budgeting or credit history– Federal prison inmates preparing to be releasedFederal prison inmates preparing to be released– Middle & high school age youthMiddle & high school age youth

Long Range Goals– Help individuals become financially stableHelp individuals become financially stable– Help individuals understand where they are Help individuals understand where they are

spending their moneyspending their money– Reduce credit card abuse and debtReduce credit card abuse and debt

Outcome Indicators– Program clients will make at least 2 lifestyle changesProgram clients will make at least 2 lifestyle changes– Utilize ways to reduce debtUtilize ways to reduce debt– Engage in comparison shoppingEngage in comparison shopping– Keep a spending recordKeep a spending record– Begin planning their spendingBegin planning their spending

Family and Consumer Sciences Family and Consumer Sciences

Major Priority Area:Consumer EconomicsTarget Audience(s)

– Senior CitizensSenior Citizens– First Time Home BuyersFirst Time Home Buyers

Long Range Goals– To provide Consumers with more resources for making To provide Consumers with more resources for making

informed decision as it relates to home buying frauds.informed decision as it relates to home buying frauds.

Outcome Indicators – Reduced consumer fraudReduced consumer fraud– No. of first time home ownersNo. of first time home owners– Individuals will make at least 2 lifestyle changes, Individuals will make at least 2 lifestyle changes,

Make a willMake a willGet important papers togetherGet important papers togetherComparison shop for mortgagesComparison shop for mortgagesPreplan for funeralsPreplan for funerals

Family & Consumer SciencesFamily & Consumer SciencesMajor program area: Living healthier-Putting Prevention FirstTarget Audience(s)

– Youth ages 9 to 12Youth ages 9 to 12– 50+ seniors & other Jackson County citizens50+ seniors & other Jackson County citizens

Long Range Goals– To make healthier choices in lowering the risk of chronic To make healthier choices in lowering the risk of chronic

diseases such as heart disease, certain forms of cancers, diabetes, diseases such as heart disease, certain forms of cancers, diabetes, & strokes& strokes

– To make healthier food choices in preventing obesityTo make healthier food choices in preventing obesity

Outcome Indicators– Started an exercise programStarted an exercise program– Eating a healthier diet by reading labels, serving sizes, eating 3 Eating a healthier diet by reading labels, serving sizes, eating 3

to 5 serving of fruit/vegetables daily, less fat, oils & sugar; using to 5 serving of fruit/vegetables daily, less fat, oils & sugar; using alternative seasoningsalternative seasonings

– Preventive choices Preventive choices – Lbs weight lostLbs weight lost– Have control of diabetes, lower cholesterol, lower blood pressureHave control of diabetes, lower cholesterol, lower blood pressure

Agriculture ProgramsAgriculture Programs

Agronomic CropsLivestock & ForagesCommercial Vegetable ProductionLimited Resource FarmersHorticultureNatural Resources

Agronomic CropsAgronomic Crops

Major Program Areas– PeanutsPeanuts

– CottonCotton

– Grain cropsGrain crops

Target Audiences– Agronomic Crop Agronomic Crop

farmersfarmers

– AgribusinessAgribusiness

– Crop consultants Crop consultants

– Industry represent iviesIndustry represent ivies

Agronomic CropsAgronomic Crops

Long Range Goals–To provide educational programs that will:To provide educational programs that will:

Enable adoption of sustainable, efficient & environmentally sound Enable adoption of sustainable, efficient & environmentally sound production technology.production technology.Provide a wider agricultural base through new & emerging crops.Provide a wider agricultural base through new & emerging crops.Enable more cost effective, efficient production & pest Enable more cost effective, efficient production & pest management systems that maximize natural resources protection.management systems that maximize natural resources protection.Introduce integrated production system that will capture the Introduce integrated production system that will capture the advantages of complimentary and compatible enterprisesadvantages of complimentary and compatible enterprises

Outcome Indicators–Producers adopting new technologyProducers adopting new technology–Increase in production of alternative cropsIncrease in production of alternative crops

Other than corn, peanuts and cottonOther than corn, peanuts and cotton

LivestockLivestock

Major Priority Areas – Beef CattleBeef Cattle– ForagesForages– GoatsGoats– PondsPonds– DairyDairy

Target Audience– 532 Livestock Farms532 Livestock Farms

449 Beef Cattle Ranches449 Beef Cattle Ranches240 Hay Operations240 Hay Operations7 Dairies7 Dairies? Goat and Horse Farms? Goat and Horse Farms

LivestockLivestock

Long Range Goals– Improve Efficiency, Profitability & Resource Improve Efficiency, Profitability & Resource

ManagementManagement500 livestock producers will receive BMP training in:500 livestock producers will receive BMP training in:

– Reproduction managementReproduction management– Forage and pasture managementForage and pasture management– NutritionNutrition– Herd health managementHerd health management– Record keeping and analysisRecord keeping and analysis– Pest management Pest management

Outcome Indicators– Knowledge gained measured through exit surveysKnowledge gained measured through exit surveys– BMP adoption measured through producer survey in BMP adoption measured through producer survey in

2010 compared to 2002 survey data2010 compared to 2002 survey data

Commercial VegetablesCommercial Vegetables

Major Priority Areas – Melons/vegetablesMelons/vegetables– Marketing assistanceMarketing assistance

Target Audience– Commercial vegetable Commercial vegetable

producersproducers

Long Range Goals– Maintain market share and profitabilityMaintain market share and profitability

Outcome Measures– Level of production and profitLevel of production and profit

HorticultureHorticulture

Major Priority Areas – Farmers MarketFarmers Market– Master GardenersMaster Gardeners

Target Audience– Home gardenersHome gardeners– Small vegetable growersSmall vegetable growers

Long Range Goals– Supplemental incomeSupplemental income– More participation in home owner trainingMore participation in home owner training

Outcome Measures– Success of farmers marketSuccess of farmers market– Master gardener contactsMaster gardener contacts

Limited Resources FarmersLimited Resources Farmers

Major Priority Areas – Production ManagementProduction Management– Financial ManagementFinancial Management

Target Audience– Small farmsSmall farms

Long Range Goals– Increase knowledge Increase knowledge

and managementand management– Alternative cropsAlternative crops

Outcome Measures– Level of production Level of production

Operations and acreageOperations and acreage

Natural ResourcesNatural Resources

Major Priority Areas – ForestryForestry– Wildlife managementWildlife management

Target Audience(s)– FarmersFarmers– LandownersLandowners

Long Range Goals– Nature based opportunities as an additional revenue Nature based opportunities as an additional revenue

source for the farmer or landownersource for the farmer or landowner

Outcome Indicators– Master tree farmer and wildlifer program involvementMaster tree farmer and wildlifer program involvement

Needs to Accomplish PlansNeeds to Accomplish Plans

County

– Adequate staffingAdequate staffing.. .. Success in any business depends on knowing your Success in any business depends on knowing your customer.customer.

Quick response to needs is expected.Quick response to needs is expected.

County Extension unit is point of contact for our system.County Extension unit is point of contact for our system.

Cost advantage of county partner amplifies limited dollars.Cost advantage of county partner amplifies limited dollars.

New CED for next 4 year planNew CED for next 4 year plan

– More support for Information Technology/Delivery More support for Information Technology/Delivery SystemsSystems

Polycom for interactive distance meetings(and in-service where feasible)Polycom for interactive distance meetings(and in-service where feasible)

Reliable field communications link among agentsReliable field communications link among agents

Needs to Accomplish PlansNeeds to Accomplish Plans

State & Northwest DistrictPositions– Specialists who have both their heart and minds into what Specialists who have both their heart and minds into what

they are doingthey are doing– Regional 4-H SpecialistRegional 4-H Specialist– Weed specialist stationed in NFREC MariannaWeed specialist stationed in NFREC Marianna

Professional development– Professional development opportunities that are driven by Professional development opportunities that are driven by

quick response to important changes and challengesquick response to important changes and challenges

Pest Control Handbook like Georgia’sPest Control Handbook like Georgia’s– All crop pest control guides in one bound volumeAll crop pest control guides in one bound volume– Published annually ahead of growing seasonPublished annually ahead of growing season

SummarySummaryStruggling EconomyLimited GrowthLimited Job OpportunitiesPreserve & Protect Rural LifestyleNeed for Healthier LifestylesImprove Family Financial ManagementCharacter Development in YouthApathy and Citizen ParticipationAlternative sources of farm income neededKeep Ag SustainableGrowing Interest in Nature Based Income

Thank youThank you

Jackson CountyJackson County

Northwest Extension DistrictNorthwest Extension District

Ed Jowers, CED

July 1, 2003

The sun is setting ….The sun is setting ….and harvest is soon to be over.and harvest is soon to be over.There’s no need to be fretting….There’s no need to be fretting….yet.yet.But after another harvest or two is over, But after another harvest or two is over, if I were to bet. if I were to bet. A new cotton picker, you will be getting!A new cotton picker, you will be getting!